100 tips
It's focused on an SEO company but most of them make perfect sense in any business.
http://www.quicksprout.com/2012/07/16/100-lessons-learned-from-10-years-of-seo
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My top 5 from his list:
18. Keyword research is the only thing that matters – Do your keyword research wrong. You have to nail this down right off the bat because, if you’re wrong, everything executed afterwards will be a wasted effort.
(Found out this to be true the hard way. It sucked.)
19. There’s no replacement for unique content – Stop trying to fool yourself that your spun articles represent any kind of value for your audience.
29. There’s no replacement for relevancy – Whether in terms of content creation, on-page optimization or link building, relevancy matters and should be a top priority for your website.
49. There’s a difference between marketing, advertising and branding – If you don’t know the difference and have a strategy in place for each aspect of your business, you’re missing out.
62. Just f***ing do it!
(Found out the hard way that this one is a necessity.)
70. Fail fast – If something isn’t working, drop it to pursue other opportunities.
Hi DABK, I appreciate you sharing some of your most important lessons here. To hear this kind of feedback from a more experienced Online Marketer, such as yourself, is extremely important to me. This is kind of feedback is what I relish seeing, because it's interesting to see what's important to others.
Thanks..
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Think this url might need updating? Am routed to putting in my name and addy. Put it on my list to check out later, have tired of landing pages requiring me double clicks to get out. **Have enjoyed ALL your wordpress modules. The Last Page of Google is bookmarked. Really like your new site. Thank you adding to my learning experience.
Hey, thank you for your kind words, and I hope you will enjoy my new stuff (when it gets done lol). The link worked fine for me, it does have a pop up, but that can be clicked off (top right) you dont need to sign up to see the content.