Relish the lame comments
Published on August 20, 2015
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Sometimes you get a comment that uses a word, like I just did, like "relish"; how they "relish" your site. How they think it is "fastidious". Ok, that's spam. No native speaker uses those words very often, or at all.
There is another kind of comment you may get that isn't spam, it's from someone who speaks your language, but it's just a little off. It's lame. You can tell they at least scanned your article and got the high points,but somehow it just doesn't engage.
These lame comments may be the most significant comments you will ever get, because of what they reveal. No, they didn't engage with your article, because YOU DIDN'T ENGAGE WITH THEM. What it reveals is that your audience is ill-defined, in your mind, you just don't really "get them". So then they don't really "get you".
These communications are like a gift from the universe telling you to define your audience, learn what they are, who they are, get inside their being and totally understand them. It may turn out that you don't even like them, but just like weird parents and odd children; you're stuck with them. They are your audience, they are your customers, and you need them a lot more than they need you. Get to know them.
Gary
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