Relish the lame comments
Sometimes you get a comment that uses a word, like I just did, like "relish"; how they "relish" your site. How they think it is "fastidious". Ok, that's spam. No native speaker uses those words very often, or at all.
There is another kind of comment you may get that isn't spam, it's from someone who speaks your language, but it's just a little off. It's lame. You can tell they at least scanned your article and got the high points,but somehow it just doesn't engage.
These lame comments may be the most significant comments you will ever get, because of what they reveal. No, they didn't engage with your article, because YOU DIDN'T ENGAGE WITH THEM. What it reveals is that your audience is ill-defined, in your mind, you just don't really "get them". So then they don't really "get you".
These communications are like a gift from the universe telling you to define your audience, learn what they are, who they are, get inside their being and totally understand them. It may turn out that you don't even like them, but just like weird parents and odd children; you're stuck with them. They are your audience, they are your customers, and you need them a lot more than they need you. Get to know them.
Gary
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Recent Comments
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Excellent point! I totally agree, it is an indicator that can help us improve our branding and targeting.
I relished this post fastidiously. (teehee)
Yeah, you will most definitely get spam. That is what happens when your site gets indexed into Google, there are automated bots that go out there and spam comments all over the place in hopes of getting their links on your site.
And I am not quote sure they are a "gift" lol.
If you don't have akismet already set up, I recommend it. How to Install Akismet - Protect Your Website From Spam This will block spam comments from coming into your website.
What I am saying is that any comment you get where your audience appears disengaged is more than likely robotic spam. They are very good often times at aligning generalized comments at your site (appearing real) and sometimes you will get some really funky stuff that is obvious.
But yeah, some people are offer lame comments. That happens everywhere you go, sometimes a lame comment is automated though and that is all I am getting at.
Yes. I see your point.
What I was referring to was not spam, though, but real comments. Ones that indicates that your audience is not connecting, not engaging, not fully understanding your message. I only spoke of spam for the sake of comparison.
Their comments, therefore appear lame or confused, and this is a message to you, the author, that you need to do more work to fully engage your audience.
It's one thing to get an experienced WA professional to review your site and give you some very technical advise. It's quite another to have you target audience respond in a manner that indicates some confusion about your message. If your audience doesn't "get it" then it's the authors responsibility to fix that, or your audience will drift away.
Gary
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Hi, Gary! Great insight. Making "lemonade from lemons". I will certainly start viewing comments in a different light. Thank you.
BIl