Thinking about changing my theme.
Okay so you guys have been so helpful, I thought I'd pick your brain again. I am thinking about changing my theme. I'm 10 months in and my traffic is still improving every day. But I don't have a subscription list or any real returning visitors (other than my 20 spam referrers every day!). I've read about crazy things happening when you redesign your site, such as dramatic loss of traffic. Is that because of visitors not being familiar with it anymore or would it be because of Google and the search engines? What do I need to consider before changing the theme? Any helpful thoughts would be appreciated.
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The main thing you should consider is the fact that the aesthetics of the site don't really affect conversions
So you're saying that I shouldn't worry about what the site looks like? Honestly I'm just getting sick of looking at it. It was my first site and I was rushing through it cause I couldn't wait to get it started.