WinkBeds is a premium hybrid mattress brand that primarily targets young coastal-dwelling professionals. We sell our mattress exclusively online, at price points 3-4x less than what mattresses of comparable quality would cost in retail stores. A twin starts at $649, with kings available for $1499. Each of our mattresses are built using the high-end dual coil-style construction style typically found in the most expensive beds in stores, united with comforting layers of gel and HyperSoft foams and fibers. This "hybrid" style mattress offers universal comfort, pushback support and optimal breathability. Some of our selling points are as follows: Each of our mattresses are built-to-order in the U.S.A. with the most considered, durable, American-sourced materials. We offer free standard ground shipping and a 101-night risk-free trial period, with a full refund and free returns if a customer isn't getting the best sleep of her life. Our mattresses are latex-free, hypoallergenic and eco-friendly (with Certi-Pur certification). As our mattress has a top industry score for mattress durability, we also offer a 10 year warranty against all manufacturing defects. Since we believe this is the perfect bed for everyone, the WinkBed comes in only one optimized firmness level (in each of the standard sizes). Several other e-commerce-only mattress businesses have proven there is a substantial market for people who prefer the ease and simplicity of buying a mattress online, yet many of our e-commerce competitors offer mattresses of questionable quality and value. We've only started to prove there is a large and untapped market of people who are interested in shopping for a more premium mattress than what's presently being offered.