Founded by Chrissie Rucker in 1993, The White Company has evolved from humble beginnings as a mailorder concept to become one of the UK's leading lifestyle brands, encompassing bed and bath, furniture, home accessories, lighting, fragrance, fashion, children's clothing and home wares. Today, there are 50 stores within the UK, thriving outlets and a highly successful website alongside the original mail order channel. At the heart of our product range remains essentials for the linen cupboard - duvet covers, pillows, fitted sheets and luxury towels in timeless, stylish white with some signature colour pieces introduced from season to season. We only use high quality cotton and fine yarn, we insist on impeccable finishing and we never forget the important little details that make our products so special. A bed dressed in White Company linen looks beautiful, is inviting and you know without a doubt you will have a good night's sleep in the glorious soft sheets.Moving naturally from beautiful linen, we added luxury duvets, perfect pillows, bedspreads, blankets and throws. You wanted beautiful elegance throughout your home so we brought you a range of practical and stylish accessories including laundry and storage baskets, white wooden hangers and beautiful bathroom ceramics. We created a simply stunning range of china and tableware for every day use or to create the perfect table for that special dinner party.We started by selling beautifully soft white bathrobes to compliment our towels but you asked us to expand the clothing range and our clothing has now become an eagerly awaited part of our range. Every season we bring you a collection of stylish, versatile, easy classics that work together to give effortless style to any wardrobe. Elegant daywear and luxurious yet comfortable nightwear are proving to be favourites year after year.And let's not forget The Little White Company - our range of children's and baby wear, bedding, toys and gifts has proved so successful it now not only has its own catalogue but we have whole stores devoted to the little ones! Add to this our glorious range of fragrances including indulgent bathtime treats, room scents and candles and you can fill your room with relaxing, calming or invigorating fragrance. They also make perfect gifts and we can gift wrap them beautifully for you.We have everything you need to create a beautiful home with fantastic quality at really affordable prices.

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JeannineC Premium
I’m the Awin affiliate network rep here at Wealthy Affiliate. If I can answer any questions about The White Company US program, please let me know.
KateRoff Premium Plus
Hi Jeannine, my niche is home storage solutions (that also look good) under the umbrella of interior design. I really like the look and feel of this programme, however I noted it's in the UK. I'm based in New Zealand, so would be potentially promoting some of these products. I'm wondering if I should be promoting products accessible in Australia and NZ or cast the net wider and go for UK-audience? Keen to hear your thoughts on this. Thank you so much. Cheers, Kate
JeannineC Premium
Honestly I would start with programs that fit the APAC region first, then you can expand globally. Google is much more likely to start sharing your in other countries once they know that people in your home country value it.

Check out Commission Factory for the programs they offer. They are also owned by Awin and are the biggest in your region.