You are LOSING CUSTOMERS because of this!
Back when I started affiliate marketing in 2007 responsive themes weren't even a thing. People were starting to get smart phones but web browsing on them had not become even remotely important. I remember the first time somebody mentioned doing mobile phone marketing and I kinda laughed thinking I have too much going on to focus on something small like that. My my how the times have changed. For better or for worse I'll leave that up to you. Now I practically run my entire business from my phone. If I click on a site that is not optimized for mobile, chances are, I'm going to leave that site frustrated from constantly having to zoom in and out to try and find what I'm looking for. This is NOT how you want your customers to see your site!
Responsive Wordpress Themes
A responsive theme is a smart theme. It can tell what type of browser the visitor is using and will adjust accordingly. Responsive themes will display your content the way you want your content displayed. If a user is on a tablet it will automatically adjust the site to fit the tablet. Same with a smart phone.
Why is this important?
Well, let's put it this way. In 2007, maybe 1% of my traffic was mobile... now? Take a look: KEEP READING
Recent Comments
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Never considered that aspect. Thanks ever so. And I've just checked, mine is so I'm chuffed. Cheers, Jules
Outstanding information. I hadn't really even started to think about this. Thank you for pointing it out.
Great advice! Not only is it something serious people need to consider when building there website. But it's also something interesting to think about how far we have come. If only we could imagine what the next big thing is so we could get our foot in the door!
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You are right about the shift in devices. It is on my to-do list to make 2 of my sites mobile friendly, the others are responsive