Understanding Users needs& Goals

by1David

857 followers

9 years ago

Before building your website it is a good idea to consider the reason for users visiting your website by using the 5 W's; Who, What, Where, Why, When, and how.

1. Why are users on my website?
   a. What are their needs?
   b. What are they trying to get out of my website.
   c. What makes it a successful visit for them.
   d. How can we help them along the journey?
   e. have they considered a competitor.
   
   2. How do we find out
   a. Talk to your colleagues
   b. call centre
   c. get a recruiter involved
   e. Talk to the user
   
   3. Use Analytics Websites
   a. What is the statistics of your website?
   1. Who is visiting
   2. What pages do they go to?
   3. Where are they from
   4. What device are they accessing your website?
   
   b. Website analytics can
   1. measure the number of visits to your site
   2. measure pages and bounce rate
   3. know when people leave your site by percentages
   also new visitors and returning visitors.
   
   C. Do an information survey about your users
   1. Why have they come here?
   2. What are your goals?
   3. Did you like what you found?
   
   D. Create Persona
   These will be a rich resource for you to use when you start writing.
   
   Resources:
   "Writing for the Web" by Frankie Madden Open2Study.