<head></head><body><p class="editor-paragraph">The bottom line is that there really isn't any big deal when it comes to this (unlike other PPC networks). Bid low like I suggested in a previous video ($0.10 per click for starters) and no matter how much competition there is for your keywords, you'll still likely get clicks. </p><p class="editor-paragraph">This is one of the most important benefits of the Microsoft Ads PPC network which I strongly recommend taking advantage of!</p>
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