Things to fix on your website
I watched a YouTube video put out by Andy Crestodina of orbitmedia.com. It is called Fix Your Funnel: 15 Things To Remove From Your Website Immediately. You can find the video through YouTube.
I thought I would share some information that you may agree with, and some may not, but the video is worth watching.
The video covers 15 things to do
- Vague Headlines: need to reword them or get rid of them; your headline needs to describe your post.
- Social Media: some people have their Facebook, Pinterest, etc., on their Menu Bar. Andy suggests getting rid of them. have them at the bottom of your post or to the side, or even in your footer.
- Meaningless section headers, eg. "In this section", it needs to be descriptive.
- Dates on the Blog titles: get rid of them (I'm guilty of this one)
- Youtube suggested videos. Take care with videos. Turn off suggested videos by unchecking a box when grabbing the "embed" code from Youtube.
- Long Paragraphs. We hear this all the time in our lessons. Keep them short, add headers, use bullets, bolding, internal links etc.
- Stock Photos of People...get rid of them. Take a selfie to add authenticity.
- Press Releases: get rid of them. Rewrite them as a blog post or news article.
- PDF Files. Andy has done a rundown on the pros and cons of PDF files for those who are interested.
- Ads for your own stuff. this is quite an interesting section that is worth listening to on the video
- Your Testimonials Page. Please get rid of it. Instead, add your testimonials to your posts or use them as a relevant quote to your post.
- Email Links is not good for marketing, but it is excellent for spam. Create a contact form.
- Greedy Forms. Asking your visitor more questions than is needed. Please keep it simple.
- "Submit" button as a call to action get rid of it. Andy has some suggestions on what to do for action buttons.
- Dead End Thank you pages. Fix your dead-end pages or posts on your website.
- Andy feels there are lots more bad ideas and has included some of them.
- QR Codes
- RSS Buttons
- Homepage Sliders
I thought his video was informative and useful. I would insert his link here, but not sure if it's allowed. His name is Andy Crestodina at orbitmedia.com