6 Potent Psychological Tactics To Use In Affiliate Marketing
It’s no secret that the execution of specific psychological tactics in affiliate marketing is one of the fastest ways to explode your online business...
Here are 6 powerful tactics you can use to accelerate your results:
#1. LAW OF SCARCITY
If you've ever taken Econ 101, you learned this concept on the first day of class...
Scarcity: we all want what we can't have... 'The grass is always greener on the other side' syndrome.
Whatever it is you're selling/promoting, make sure it's perceived as something SCARCE.
Make it seem rare, mysterious, and ultimatley hard to obtain...
When others percieve your offer as in high demand and low supply, the value SKYROCKETS.
#2. USE "PRE-SUASION"
A word of caution about this one... Pre-suasion is a powerful tool in the arsenal and should be used only in an ethical manner.
It’s about grabbing attention and subtly arousing desire to take action, not about manipulation.
Specifically, pre-suasion is the practice of getting people sympathetic to your message before they experience it.
Let me explain...
If you want people to choose a bottle of French wine, first expose them to French background music before they decide.
#3. ASSERT AUTHORITY
People follow wolves, not sheep... When you talk about your niche, don't ever be perceived as a wish-washy sheep.
You must command RESPECT by establishing yourself as an absolute authority on your niche/industry.
BEING an authority in your niche is NOT ENOUGH! You must also LOOK, THINK, ACT & BE PERCEVED as an authority.
Regardless of the specific medium through which you share content, always share with unwaivering, unbreakable confidence.
It's amazing that this is such a simple yet continuously underused strategy...
#4. THE RULE OF RECIPROCITY
"You scratch my back, I scratch yours."
As an online marketer, you can take advantage of RECIPROCITY by giving away things that are percieved as valuable for free.
Give away free ebooks, limited-time exclusive content... ANYTHING that might trigger the reciprocity muscle in others.
Ultimately, you have to give away content that people actually want...
#5. FOMO (FEAR OF MISSING OUT)
Like it or not, FOMO is engrained in our DNA.
Back in the old days when we lived on Savannahs and in jungles, we relied on our tribes to survive...
Being booted from the tribe meant inevitable death, and this persistent instinct has manifested in the form of FOMO, or fear of missing out.
In my experience, the best way to capitalize on FOMO is to start a movement.
When you create something larger than your SELF, (aka a movement) you can leverage the buying effect of people not wanting to be left out.
#6. SHOCKING HEADLINES
Lastly, you want to leverage your headlines by shocking your audience into a receptive state.
We know news websites are all too good at this...
Leverage this technique in your own content and you'll be shocked yourself how effective it is.
To Conclude...
As I said, It’s no secret that using specific psychological tactics in affiliate marketing is one of the fastest ways to explode your business results...
Use these 6 powerful tactics and you'll soon witness the rate of acceleration change in your results.
Recent Comments
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They certainly are powerful tactics to use Kids. Most I have learned in my marketing background, some are new and I will implement these . Thanks Jim
Jim, awesome that you have a background in marketing. You know exactly how powerful these tactics can be then.
The human mind is amazing, and the effect of targeted marketing is so profound one might call it weaponized! Lol
Thanks for your comment though, much appreciated.
Koda
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Love this .. one of the best influencing books I read was Robert Cialdini and Influence, it certainly hit the nail on the head. I love these guidelines as that is how the human brain works and great marketing taps into these, ethically of course. Thanks for sharing, cheers, Phil ( what the thinker thinks the prover proves)