The Power Of Branding

byWith-Kev

2K followers

8 years ago

This morning I went for daily jog and, as usual, I listened to a podcast from Jack D. Jack does marketing and business related sessions and he had the founder of the Tribe with him today.

During their session they were discussing influencers in social media and how to become one or attract them to your brand.

So how do we come back to the power of branding? In the session the told the story of a girl who built a following in Nail Art of 1.5 million.

Sony music were promoting a new single/album released by One Direction and looking for an audience. They looked for a market and found her at Tribe. Her audience was a perfect fit, young girls who are interested in Nail Art and generally One Directions fans. They paid her $5,000 to promote the album to her audience.

People were talking about how she made $5,000 for 5 minute. Not True. She spent 3 years building her brand on Tribe.

This is perfect example of the reason you should concentrate on building your brand. Giving to your readers without expecting anything in return. One day you will reap the benefits.

Hope this is helpful

Cheers Kev