A Story About A Niche and a Lesson About Amazon

Last Update: May 14, 2016

Once upon a time there was a niche that I had several years ago that was unbelievably successful. Let me tell you about a niche of mine. It took off and within a few months I was bringing in over $1000 a month. (But it was short lived- I'll tell you about that in a moment)

The niche was all about silly bandz.

One day, kids in my neighborhood started wearing and playing with these things. And I was curious and went on Amazon.com and realized that there were thousands of different kinds of these weird rubber band bracelets so I decided to write about them...How to collect them, what to do with them etc...

Long story short, because no one else other than (amazon and retailers) was writing about them, I got huge traffic.

This was my first lesson...

You will hear folks tell you that if you promote something on Amazon, choose something that costs more money because the commission only starts at 4%. So it probably was a silly idea to promote these as they were only 1.99 for a pack of 20.

But what I quickly learned that most folks will buy the cheaper items in bulk. I had people buying 10 to 15 packs and some buying in bulk.

And something that you should know about amazon is that it doesn't matter what they buy, you get paid commission on it all. So if the person follows your amazon link to buy an item for $1 and while they're there they happen to buy a $500 item, you get paid on it all.

So don't be afraid to choose something inexpensive to promote.

Lesson #2 Here today gone tomorrow.

One day it seemed that I woke up and it was all over. The popularity was over. traffic stopped and well, it was fun, but short lived.

This is when I learned that if you want long term success with a niche, choose something evergreen.

And sometimes an evergreen niche can take a long time to generate income. I've had some that take months even years. But people will be buying them for a long time as long as my niche is very targeted and low competition.

So now, my sites and niches are evergreen. But I have no regrets about those adorable and cute silly bandz.

The end.

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AlexEvans Premium
Thanks for sharing the lessons you learned, this has helped me immensely, your post was very timely.
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wendyk Premium
I'm glad you found it helpful.
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TanjaRita Premium
Thanks for sharing this great info. I'm in an evergreen niche and at 14 months of working on my site everyday, I'm still only making aboot $10-40 a month. But I will keep at it
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is this on a starter or premium subscription?
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wendyk Premium
Just keep putting up new content targeting different keywords. Sometimes it takes a while. :)
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TanjaRita Premium
I have been a premium member since the end of March 2015. Yes, I am adding one to two new articles a week, and I spend quite some time on keyword research. Some niches just seem harder to break into than others. The products I promote are also no things people would have an immediate need for. And they can be purchased just about anywhere.
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TStar Premium
Great info, Wendy! Thanks for sharing. Your lessons will be something I'll keep in mind when choosing future niches :)
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wendyk Premium
Thanks Teri.
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DLansing Premium
Interesting Wendy, thanks for sharing your experience :-)
I really do learn a lot here. Must think of something evergreen then hehe
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wendyk Premium
:) You are welcome.
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laurenjean Premium
Awesome Wendy, love the lessons you took from your experience
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wendyk Premium
Yep, Every Lesson is good even the bad experiences.
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