A Story About A Niche and a Lesson About Amazon
Once upon a time there was a niche that I had several years ago that was unbelievably successful. Let me tell you about a niche of mine. It took off and within a few months I was bringing in over $1000 a month. (But it was short lived- I'll tell you about that in a moment)
The niche was all about silly bandz.
One day, kids in my neighborhood started wearing and playing with these things. And I was curious and went on Amazon.com and realized that there were thousands of different kinds of these weird rubber band bracelets so I decided to write about them...How to collect them, what to do with them etc...
Long story short, because no one else other than (amazon and retailers) was writing about them, I got huge traffic.
This was my first lesson...
You will hear folks tell you that if you promote something on Amazon, choose something that costs more money because the commission only starts at 4%. So it probably was a silly idea to promote these as they were only 1.99 for a pack of 20.
But what I quickly learned that most folks will buy the cheaper items in bulk. I had people buying 10 to 15 packs and some buying in bulk.
And something that you should know about amazon is that it doesn't matter what they buy, you get paid commission on it all. So if the person follows your amazon link to buy an item for $1 and while they're there they happen to buy a $500 item, you get paid on it all.
So don't be afraid to choose something inexpensive to promote.
Lesson #2 Here today gone tomorrow.
One day it seemed that I woke up and it was all over. The popularity was over. traffic stopped and well, it was fun, but short lived.
This is when I learned that if you want long term success with a niche, choose something evergreen.
And sometimes an evergreen niche can take a long time to generate income. I've had some that take months even years. But people will be buying them for a long time as long as my niche is very targeted and low competition.
So now, my sites and niches are evergreen. But I have no regrets about those adorable and cute silly bandz.