Getting More Customers and Many of Them

byWellbeing38

1.3K followers

4 years ago

Getting customers is always the biggest problem for SME’S and its easy to spend too much time perfecting our product only to realise that we don’t have enough customers to sell it to. Probably only 1% of people get this and therefore it’s important to know the strategies and get working on them. Strategies are both micro-level and big-level. Business owners always want freedom, whether it’s never working for someone else again or financial freedom. Its my mission to 'teach others to be successful in business, to bring the best strategies, tactic and systems to your business model and here are just a few examples of how I go about this and there are many more in our Monthly Newsletter. Get your free copy of the Newsletter here

1. Unconverted Leads: Low hanging fruit, someone who had contacted you, phoned, came into your outlet, that has not bought. The big mistake is assuming that because they didn’t buy last week, they don’t this week. Make a list of as many as you know and include them in your marketing. For further details on this strategy or any other just get in touch.
2. Multiple Follow Up. Work these leads until, they buy, die or go away. Note, one or two follow ups is not enough as on average it takes seven follow ups but needs a minimum of five.. Use email, phone call, maybe face to face meeting, or video conferencing. You need this list and you must do multiple follow ups.

3. Customer Referrals. Before any marketing or advertising get your existing customers to give you, new, customers. Some businesses actually exist on them so you must be proactive on these and set a culture to your customers that referrals are Core part of how you grow. Learn to say “I build my business through word of mouth recommendations with people like yourself. Would you be willing to recommend me to friends, family and colleagues?” If every customer that becomes a customer of yours next week, brought one more person into your business: (a) What would affect would they have on your business? (b) You would never have to advertise or market again.

4. Supplier Referrals. Find suppliers who you have good relationship with for referrals. Take, time, build relationship and then ask them who else might use your services or products that they know?

5. Referral Marketing Campaign. A marketing campaign (everyone should have many) consists of things you send through the mail, email, website and specific web page (Landing page) you set up for it. Importantly, you also need a marketing campaign purely for referrals. Referral customers are best customers for two reasons, as they’re free and secondly, they’re better customers. They will spend more money and easier to work with because there’s an initial relationship that brings them there. So, send your customers to a page on your website asking for referrals. Perhaps offer rewards, bonuses, or vouchers for a referral. Consider sending an email to your customers 2 or 4 time a year on this. Or and send 50-100 letters to your best customers twice a year.

6. Improve Sales Skills. George Foreman two time world champion said if he could teach his children one thing in life it would be ‘to sell’. Once you can sell you will never lose your home, or go hungry as businesses always want great sales people. Unbelievably most business owners don’t go into business to sell?? More to get out of existing job or think they can do things better. Not near enough to be successful. How much time monthly annually does your business spend on staff and sales training?

7. Overcome Objections. Most of us don’t focus on this? Most looking new customers so what’s stopping you getting more customers? Also what’s your conversion rate leads to sales? Never 100%, is it 1% 20%? The big reason is objections. Money or time are two of these. It’s too expensive or I don’t have the time. List these, one by one and work out smart answers to them. I’m too busy? Well if you’re too busy to afford 2-3 hours weekly on the leading edge strategies and tactics to build your business you have big problems.

8. Ask for the Sale. It’s a must do. You have to learn how to do it and not be afraid to get a no. Think many people don’t want to say know anyway! Have you psychological hang ups. Should we confirm the order now? How would you like to pay? Also involve everyone in your business whether they receptionist or admin. Everyone involved in the totally process needs to understand this and be rewarded or compensated in a way linked to sales. This is all about influence and sales process for example if we are getting bonus on Friday will that encourage everyone to go that extra step on a Wednesday. Own thought set out monthly goal for sales/profits and build in staff bonus. If it’s achieved pay bonus and every month.

9. Newspaper and Magazine advertising. Most people not advertising as much here now, circulation figures are dropping so prices also lower and there is much less competition for space. So use it and test it. Don’t waste space with white blanks areas in adverts. Make the font smaller so you can add more copy. Nearly always outperforms larger fonts with fewer words. Also see ad as direct connection with a particular customer. Make sure the ad always has a compelling CTA. You need to tell precisely what to do now. Go to website email you click on link. People are often busy and need leading and being told what to do. Include as many ways to get in touch as possible, including telephone, or coupons, don’t miss out on anyone. Include coupon for newspaper with special code? You can test by running small ads and say they will get 25 min video if they respond.

10. Use telephone marketing. Communicate with your good customers regularly by phone and have a decent conversation with them. Consider telephone marketing people. You want this as part of an overall strategy but to provide value and build relationships not always selling.

These are just 10 of the many many strategies we use with the businesses we mentor to build their businesses bigger, stronger and much more profitable.

We start from where your business is now, assessing the weaknesses, strengths and opportunities in your business today. From here we then set out your Roadmap to build as pathway to improve and build on these rapidly with amazing results experienced in the first month.

We then systemise the changes and improvements so that these work 24/7 working towards building your business into the top 5% in your particular marketplace and moving rapidly to building your overall business value and worth.

To start the process simply click here for a 100% discount on your Roadmap assessment and get it for free for the next few weeks.