Find a perceived need and fill it
Reality only exists in someone's perceptions, attitudes, beliefs, conclusions-whatever you wish to call those positions of the mind from which all expectations arise-and nowhere else.
Instead of find a need and fill it, the famous dictum should read "find a perceived need and fill it," because if your customer doesn't perceive he needs something, he doesn't, even if he actually needs it. These perceptions are at the heart of your customers decision/making process.
However if you know your customer demographics, you can understand what those perceptions are, and then figure out what you must do to satisfy them and the expectations they produce. Each demographic model has a specific set of perceptions that are indentifiable in advance. This is part of the complexity of marketing, and until you understand this and give it the earnest attention it deserves your marketing will be weak.
If mature businesses such as McDonalds, Federak Express and Disney take such things seriously then how can you not do the same. Your business is much more fragile than a big business so you must take your marketing more seriously than even they do.
We have entered the "unforgiving age" an age in which countless small businesses will either accept the challenge of an information-glutted society or be destroyed by it. An age in which your customer is deluged by so many products and promises that they become swamped in confusion and indecision. Our challenge of our age is to learn the customers language and then to speak the language clearly and well so that your customer can be heard above the din. If you're customer doesn't hear you he'll pass you by.
Not how to do it but "what needs to be done" is the question and how you answer it will determine the level of your success or otherwise!
Recent Comments
14
The old saying “walk in my shoes’ comes to mind. You highlighted importance of listening to others needs and expectations or managing them anyway. Cheers Jen
Yes I agree with Edwin, we need to write in a way they think it is a personal message to them
Enjoy your day
Ross
You nailed exactly what affiliate marketing is all about. We must write our posts as if we a person who has that perceived need is reading it. And they find the solution and are happy to click the affiliate link to buy.
Cheers.
Edwin
See more comments
Hi my friend,
Great post! And I do agree with you on this. I might add the following: you research and survey a subject to predict a future trend; you create a business to fulfill the needs around that trend in order to profit from it in a big way. This is how the big conglomerates have sprung from the kitchen tables, basements and classrooms to become big profitable companies; this way, the founders become the billionaires of our time. You have put together a well-organized and tought out piece of article for our reading and entertainment.
Thanks a lot my friend,
Charles