Call to Action
Do you always use a powerful Call to Action (CTA) is all of your marketing pieces?
Getting anyone to do something isn't easy. More often than not the prospect or customer is busy. Other things are demanding their attention, and responding is usually not convenient and they need to be pushed into action. It's very easy for a prospect to say they'll reply tomorrow but tomorrow never comes.
Therefore your number one goal is to get a response now and tests have proved that without a call to action your advert/marketing is 50% less effective. That's now important a call to action is! You literally have to tell your recipient what to do next. For example if you want then to go to your website then say something like this:
"Simply click on this link and you'll go straight to our website. From there, you can immediately download our FREE special report titled 'How to create a lush green lawn 12 months of the year'. Remember the report is free for 24 hours, so go and get it now".
So, summarise your offer, tell them what they will get when they respond. Remind them why they need to respond now and finally tell them what will happen when they respond.
Have a Great Weekend
Trevor
Recent Comments
30
What?? Worthy post don't get me wrong..and essential however not your normal weighty style...alright! Spill the beans who was the lucky lady...lols
R.
Lols....It is already discreetly embedded as most discerning people get to appreciate...ha ha
OK so your a kiss and don't tell man that's cool as so am I...but you don't fool me...plenty of time normally to address weighty subjects than not when its Valentine's hmmm... ;)
R.
See more comments
Thanks for this great advice!
It is true that to bring customers to their decision, it is good that we show determination without harassing the customer and your advice goes in the right direction.
Ingrid