Book of the Week

byWellbeing38

1.3K followers

4 years ago

Hi WAers, know that you spend a lot of time writing posts, blogs, and other material but please set aside some reading time for learning, gaining knowledge and to challenge or confirm your thoughts views and opinions.

This week I purchased a copy of the International Best Seller by Robert Cialdini

"Influence-Pyscology of Persuasion" the revised edition and what a read it is.

It concentrates on the power of automatic influence in our buying decisions and delves into six bacis principles of consistancy-reciprocation-social proof-authority-liking-scarcity and even how the use of the word "because" in your adverts and promotions can make a hige difference.

Anyway not to spoil your read this is definitely my recommendation for the book of the week.

Until the next time

Trevor