3-Tips that came to mind when I thought about the value of website content

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Is affiliate marketing all about money?

Make money while sleeping!

Work from home!

Earn money while in your pajamas!

You don't have to work anymore!

These are some advertisements that are going viral on the internet. Do we really care about money, or there is something more valuable than money?

Is money the root of all evil or the lack of money the root of all evil?

Who determines the value of money?

When is 100 not equal to 100?

When I crossed the border of South Africa into Botswana which is 30 minutes from my village, I had to change my money at the exchange bureau of Botswana. I had one thousand rand (R1000) with me and I received eight hundred Pula (P800). I spend the whole day in Gaborone town which is the capital city of Botswana. When I drove back, I gave them eight hundred Pula (P800) and they gave me eight hundred and twenty-five rand (R825). This was really unbelievable and I felt somehow to have been robbed.

Why I did not get my one thousand rand (R1000) back, instead I lost hundred and seventy-five (R175)? Who really decides on the value of money? I went and did some Google research to find out if that was really a fair exchange I got at the border and I found out this exchange boards.

The exchange rate of the rand or any currency is determined by the forces of the market place. It is further determined by the demand of the buying and the selling of that currency.

The lesson I learned from this experience is ....

#TIP 1: Know Your Market Place

Every problem is an opportunity and every solution has a problem.

Currencies or value of the money is determined by the demand from the market place. It is therefore important that if you want to boost the value of your online business, you conduct a thorough research about your customer. Knowing requires one to be aware of our environment (physical, spiritual, political, geographical, etc). I have found that all our answers are just around one.

Our market place is every problem that we face or other people are facing. The demand is placed by the market place and not one. Your niche area may be your passion, but make sure that you package it for many who need it.

In order to know your market place, you must do proper research and wealthy affiliate provide tools that can help you. Some tools I began mastering and using more often are

  • Jaaxy (Research)
  • Google
  • Portent
  • Wealthy Affiliate Community
  • Wealthy Affiliate Live Chat
  • Wealthy Affiliate Help Center

#TIP 2: Create Value

In his book Chandelier writes the nine lies that are holding your business back that differentiating your customer is important. However, lowering prices does not favor your business but in fact may cost you the very business you are trying to build. He further advises that you must instead understand that advertising or and advert is your salesman in print. The sole purpose of the advert is not to get your name there, but to get you a customer.

Customers do not buy products but they buy an experience or status. Most of the customers are buying their image. So, online or affiliate marketing is not different, because we are providing valuable content, reviews and product recommendations. The best value to create for your customer is to maybe ask the following questions:

  1. Who are we trying to attract?
  2. What type of customers do we really want?
  3. Would I be that customer?

I have noticed that when you receive an honest valuable review or information that is just valuable, it becomes easier to buy or later return to the same website or shop. Value can be created through free trials offers and sharing unbiased valuable content. If someone is looking for an online business or affiliate program, wealthy affiliate offers a 10 steps free training for someone to get a feel of developing a website and also to find a niche. The 10 steps training is more valuable skills one can get for free.

Creating value, may also mean to add your flavor to the existing knowledge. You may find it easier to review a product that you have used or someone is using rather than simply researching the internet and editing what is readily available.

#TIP 3: PASSION

Human beings are emotional beings and mostly we buy based on our feelings and justify why we must buy anything. Passion is an intense love or obsession and thirst we communicate through our content. In checking some feelings from an acronym maker, you will see some feelings that can be evoked when a person is reading your website or your advert.


Passion is about feelings.

Just make sure that you are able to provide a value proposition that talks to the feelings of the buyer. Some people want success, while others want to be accepted. At times the product may provide simplicity to someone who is nervous about making any decision. In addition, passion is another acronym (PASS-I-ON), which means you share yourselves, your fears as well as your likes. Depending on what you will highlight, the customers may begin to fall in love with you.

" A word is mightier than a sword"

I hope that these three tips are triggers as to how we can create value.

Please share with me your value creation strategies and comments are more welcome.

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Recent Comments

9

Great post thank You for sharing

Thank you Dorrie, this was an idea that came to mind and I could simply reflect on Kyle's lessons at Wealthy Affiliate about the value. Also Jim Rohn's teaching on 3-Keys to greatness he talks about the importance of value to the market place.

Wow- Welcome--nice post (but a very shabby monetary exchange transaction) Keep safe, my friend!

Jeff

Very good tips!
To earn a good income you are absolutely right, we must bring value to our services. Making money just for the money rarely makes a good, lasting income. The more we serve our customers the more they will trust us and the more our income will be stable and regular.

Ingrid

Excellent and a phenomenal teaching, advice, and insightful post. Thank you for sharing this with us my neighbor.

Great post, thank you for sharing. Appreciate it.
Thank you and stay safe.
Regards.
Augustine

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Create Your Free Wealthy Affiliate Account Today!
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4-Steps to Success Class
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One Profit Ready Website
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Market Research & Analysis Tools
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Core “Business Start Up” Training