I am working on a company website that is a few years old.

Articles on the website are indexed and rank well. There are over 50 blog posts.

The company wants to reorganise its website by separating its services, client information, products and blogs.

Services, blogs and client information will go in subfolders. However, we are discussing what to do with the products, one of which has a brand of its own.

Would you suggest a separate domain, subdomain or subfolder to ensure that SEO benefits are maximised?

Looking forward to your responses.

Cassi

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AbieAJ Premium Plus
Hi, for us we'd go a subfolder, i.e. yourdomainname.com/subfolder however you won't be able to host it here as WA won't allow it.

Should your client recommend another hosting service, would recommend siteground, you can actually run a multi-site under one WordPress application and maximize seo.

If with WA, that would be a subdomain or separate domain, which would have to be started from scratch.

For example , xyz.com and xyzcorp.com
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CassiOfTroy Premium Plus
Thank you, Abie & AJ.
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AbieAJ Premium Plus
You're welcome Cassi.
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Meenaf1 Premium Plus
Hey Cassi,

Wouldn't that be only within the menu options? If that's only one company, they don't need a separate domain or subdomain, in my opinion.

If they would have been two separate organizations who would work in partnership, then they could have gone with the option subdomain etc...

I am not an expert but I just said what was making sense to me. I hope you get some answers from our experts in this.

Meena
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CassiOfTroy Premium Plus
Meena, thank you for your insight.

The ideal construct for this would be a subfolder, which WA does not support.
I have decided to build it as a category in the top navigation menu.
That will work for now.

Cassi
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Meenaf1 Premium Plus
Exactly! You're very right, Cassi!

Thank you for sharing the answer. I appreciate that.
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CassiOfTroy Premium Plus
You are welcome, Meena.

Thank you for your contribution.

Cassi
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Meenaf1 Premium Plus
You're most welcome, Cassi!
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DynamicDavid Premium
You are going to get loads of different and sometimes conflicting opinions. I think that you need to find out what that company's branding is or should be. And look at their competition to see what they are doing. How separate do they want the company from the product with its own brand?? Car manufacturers promote a specific model in advertising usually and the brand name is included in the background. Coke the soft drink people promote the coke brand. Depends on so many variables.
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CassiOfTroy Premium Plus
You are very right, David.

The ideal construct for this would be a subfolder, which WA does not support.
I have decided to build it as a category in the top navigation menu.
That will work for now.

Many thanks.

Cassi
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jghwebbrand Premium
What do you mean by subfolders? Services, blogs and client information will go in subfolders

Is this a WP website?
I didn't know subfolders were used any more.

I thought WP used subdomains or post types.

I have seen many large company websites use subdomains. We have used them too. They rank for SEO.

I would choose subdomains for products so they have the same parent umbrella.

WA uses 3 websites and now has aps to pull them together I believe.

Subdomains act like their own website but still are associated with the parent domain. Search engines crawl subdomains well.
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CassiOfTroy Premium Plus
Very good information and questions here, George.

It is a WP site.
WA's subdomain will give me this: http://blog.zopa.com
I want this: http://www.econsultancy.com/blog (at the END of the domain name).

We also do not want a subdomain which means building a new website.

Cassi
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jghwebbrand Premium
What you are showing looks like a post type.

Check on WP post type for additional information.
Post Types use the same URL but have the folder looking appearance.
We use Post Types. They work well and keep things organized.

Post types rank well because AISEO has section where you mark which post types Search engines should crawl (actually posts and pages are post types).

So the post type when created shows up in the WP dashboard just like pages and posts do with the same edit, change, delete functions.
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jghwebbrand Premium
Cassi,
You could also handle products as a post type which would have the appearance of a folder. (In WP folders are called Post Types) Then products would have the same URL. See my other note. Post types have same functions as pages and posts (edit, delete and change) with same layout formats. I have seen companies do this.

There are plugins that create post type. We do our own coding for it.

Post type is the approach that the WP plugin Woocommerce uses.
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DynamicDavid Premium
To create "blog" at the end, create an empty page called Blog. Create an empty page called "front" (you can add to it later). Then in WP dashboard, go to settings, reading settings. Change homepage displays static. Select "front" for home page. Select "blog" for posts page. And click the save changes at bottom of that page. Then create a menu to include "Blog" which looks at your new Blog page (which shows the blog). Edit the "front" page... That's the outline done....
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CassiOfTroy Premium Plus
George, this was very helpful.

I now understand how this works and will implement it.

Thank you very much for all your help.
Cassi
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jghwebbrand Premium
Glad this helps you Cassi.
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feigner Premium
i would go subdomain or subfolder as you keep any ranking it has - i don't know whether you can do that here...
going the subdomain route we have here it is like starting a new site.....so any ranking will be lost...
i hope you manage to sort it
phil
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CassiOfTroy Premium Plus
Yes, Phil, that is what I have realised.

My personal thinking is that subfolder will be best.

Thanks so much for responding so promptly.
Cassi
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feigner Premium
that method will keep the ranking of the main site and build on it -shame we can't do that here......
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CassiOfTroy Premium Plus
According to this blog post, you can, Phil. Cassi
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jghwebbrand Premium
You can do subdomains in WA. We do it.
You look way at the bottom for your domain list page. It says add subdomain (at least it did before the latest redesign).

We have also had site support move a main domain to a subdomain and we have not lost rankings nor traffic.
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feigner Premium
yeah i have a couple of those and they are both ranking well
this way you start a site from scratch woth no authority taken from hte main site...
however there is another way to create a subdomain and htat is to create it in a folder within the main site..
so instead of sub.domainname.com
you have domainname.com/sub
this form of subdomain takes the authority of the main site so you are not starting from scratch with seo....
we can do the first, hte sub.domain here
but cannot do the second domain.com/sub
so every subdomain is treated as a seperate site and starts from scratch...
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jghwebbrand Premium
What we realized is that there was terminology confusion.

WP does not use the term folder. Folder is the old term used for html sites.

WP uses the terminology post type. So Post types can do all of the functions a page and post do and they maintain the same URL.

There are WP plugins to create Post Type. We do our own coding.
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feigner Premium
wp does do folders - have a look at the structure with either ftp or file manager plugin...
you can add a folder to your site structure - but what you cannot do is to add another database in that folder ..which would create the other site.....
we are talking about effectively independant sites clustered or linked through one main site ...the clusters being the subdomains...
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jghwebbrand Premium
When we talked with Site Support over a year ago, they told us we could not do folders but must do subdomains instead.

So that is where post types work in WordPress to accommodate WA and the structure of WP.

Yes, we see the structure of our websites too in FTP with a folder that we created before WA told us we could not do that any more.
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