Have you ever visited a website and thought...

"This is far too much text to read right now, I will come back later!"

It happens to me all the time. On any given day we are overloaded with information...it comes at us from absolutely every angle. If what we are about to read is not engaging, interested, or logically "broken down" for us, then we are not going to read it.

The logically broken down component is something that I want everyone to consider the next time the create a page or post on their website. To do this is very simple, you want to break down your article and page into smaller sections with the use of heading tags (h3 & h4 tags).

Here is an example of what I am talking about:

http://waystoavoidscamsonline.com/about-me

After the first couple of paragraphs you will see:

“But there is one thing I did have, a DREAM.”

That is preluding my next idea. I have made this a heading so someone can quickly glance at my article and know that the proceeding content is going to be something that is relevant to my DREAM. But what is that DREAM...you will have to read it to find out.

This sort of engagement acts as an "interest hook" and will get people reading your content at higher rates, with more interest. The more people that actually read your content, the better chance you have to build trust and conversions (the money part).

So use headings within your pages, nobody likes a sea of text.

Hope this helps everyone out!