Have you ever visited a website and thought...

"This is far too much text to read right now, I will come back later!"

It happens to me all the time. On any given day we are overloaded with information...it comes at us from absolutely every angle. If what we are about to read is not engaging, interested, or logically "broken down" for us, then we are not going to read it.

The logically broken down component is something that I want everyone to consider the next time the create a page or post on their website. To do this is very simple, you want to break down your article and page into smaller sections with the use of heading tags (h3 & h4 tags).

Here is an example of what I am talking about:

http://waystoavoidscamsonline.com/about-me

After the first couple of paragraphs you will see:

“But there is one thing I did have, a DREAM.”

That is preluding my next idea. I have made this a heading so someone can quickly glance at my article and know that the proceeding content is going to be something that is relevant to my DREAM. But what is that DREAM...you will have to read it to find out.

This sort of engagement acts as an "interest hook" and will get people reading your content at higher rates, with more interest. The more people that actually read your content, the better chance you have to build trust and conversions (the money part).

So use headings within your pages, nobody likes a sea of text.

Hope this helps everyone out!

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ChrisDE Premium
Good one! Thanks Kyle. Quick question: Why exactly do you use h3 and h4? Is there a reason why you avoid h2? I wrote an article yesterday after returning to WA after a year and decided to go with h2 tags. Anything wrong about that?
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manne13666 Premium
No, there's nothing wrong with it. Kyle just likes the looks of h3 and h4 tags. He things h2 tags are too big, but you are more than welcome to use them.

Take care.
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newmarketpro Premium
Nothing wrong with it. Basically H1, H2, h3 and so on denotes the importance of the blog post starting with H1 as the title. He might use H3 as normally it is smaller font than H2 and still denotes as sub heading.

My opinion.

:)
Joe
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ChrisDE Premium
Thanks for the feedback, guys! Kinda what I thought, and good to know I didn't miss anything :-)

chris
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la1 Premium
Great training
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IrmaStretch Premium
There needs to be a link to more information on how to use h3 or h4. I found some stuff, but I do not see how to increase my font size. It would be easier if someone was following along and adding relevant links at each section where more information is being offered. I am used to using Word, not Wordpress lol
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jbatters Premium
I am also having this problem. It has left me working on my About me page for a week trying to figure out what button does what. I even touched a button and wiped out my first almost completed about me page trying to click buttons to SEE what they did.Back to the drawing board. I am actual here because I was looking for knowledge to Not make that mistake again.
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Rutla Premium
I wrote question under pen but it wouldn't allow me to submit
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hbvg2040 Premium
How do I add a pop-up window to my website?
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onmyownterms Premium
I caution against using pop-ups. Google's new policies regarding them for mobile will really negatively impact your SERP.
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Utdam Premium
I can see other websites have the color words but i couldn't find in mine how can i look for this color box
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TManzolillo Premium
I use Bold for my headings, but I have been seeing (not seeking) more information about H3 / H4, which silly me actually thought had to do with coding until it finally dawned on me lol. But the simple fact this is content on the internet has been popping up via other info I have been searching for speaks to the importance of it. Thanks Kyle.
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Rebeccahh Premium
The headline and subheadline can also create visual comfort, and same to a short sentence, which creates strong sense than a long sentence.
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cashking101 Premium
Lovely and informative post

Thanks again
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tgifwwjd Premium
Is colored text only available on certain themes? I haven't found a way to add color to my site.
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jewels44 Premium
You click the box where you see the colors it will open up for u
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Noody Premium
If changing the color of your font is not available on your theme, you'll have to install a font plugin. Search for Fonts in Wordpress, and find one that's compatible with your theme. Once it's installed, depending on the features of the plugin, you can customize your fonts.
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Dpiper Premium
Did you get your answer?
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Dpiper Premium
It's available on your edit page or post.
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tgifwwjd Premium
Thanks. I finally found it. I just don't think it was available on the previous theme I was playing with.
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F10 Premium
Thanks, I'll definitely try it on my next Post.
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LindaCooke Premium
Because this is a post for baby boomers(seniors) or close to it, should I use a bigger font?
https://baby-boomers-about-to-retire.com/social-networks-and-baby-boomers
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Matstabler Premium
With my theme I use H5 headers to split up text parts. Will this have a detrimental effect on my sites ranking potential?
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expressmann Premium
I just so happen to have commented yesterday on your review page of "How to Avoid Scams Online". I mentioned the fact that I liked the idea of breaking down the content. I definitely did that on my site. Your logic behind it is right on point...Thanks Kyle !
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chuw5 Premium
Agreed, I soon realized that there are huge differences between writing a research paper and writing on a website.
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kwikev Premium
I have been setting those 'headers' by doing bold font. I know there is a way to go to a header type of window. How do I that and is any different/better?
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kwikev Premium
Never mind I figured it out.
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LJacob Premium
Thanks for the lesson Kyle. I just make my subheadings bold. I will implement your method.
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Ndimofor1 Premium
It is a great idea!
I will try that too!
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Brendon1911 Premium
I couldn't agree more Kyle. Knowing how to write for the web is essential to having success.

Even as someone who reads a lot, I get a headache when I land on a page with a sea of text.

I'd rather read a well broken down 3000 word article than a 500 word paragraph.
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syedrizvi Premium
Yes i agreed kyle the content should be quality not quantity.
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skmorrow Premium
I just received some feedback, and it sounds like I have a sea of text. Thanks for this article. Very timely.
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Balsam Premium
Thank you Kyle!

It's correct that I very often thought: the text is too long and I am definitely not going to read it!
I think if someone is interested in more information, it should be possible to click on a link to get more info!

To your success!
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PatLemy Premium
Thank you Kyle for sharing this !

Pat
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RikaSF Premium
I agree. I also like to scan websites until I find something interesting to read. I will always look at the headlines first.
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Nursepreneur Premium
great idea, I will implement that.
thanks, Kyle.
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GOLDFISH19 Premium
Thank you.....definitely something I need to go back and do
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mybiz4u Premium
Good idea...thanks for your insight, Kyle. I will implement.
Michelle
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HoraceT Premium
I will implement these ideas immediately! Thanks Kyle
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KeithDyer Premium
I just wrote a new blog article and posted it on my website. Can I get a few comments and some feedback please?
http://keithdyer.siterubix.com/color-in-your-website-design
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KeithDyer Premium
Thanks Kyle, and I agree! Headings make the page much more interesting to look at, and easier to read. A big block of black text is very unappealing.
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lldowdy1988 Premium
I have been there! I leave those sites all of the time
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Lilika84 Premium
Thanks, very good to know :)
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Pelleborg Premium
A good and simple advice.

Cheers Peter
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Igor13 Premium
Headings are great technique to achieve order on the page, emphasize topics, make transition form one post to another etc...I think headings are important part of the design on the page, used in a proper manner, of course...
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Mossboss Premium
like that!
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SusanRay Premium
Exactly what I was needing to know! Thank you!
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Tasana Premium
Thanks, I also understand it is well to use headers and capitals, also bold and italic to make your text more interesting through style!

Thanks!
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Donnolan Premium
creating heading tags h3 and h4? how in world could I missed this? Pls, what lesson explains creating heading tags?
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mrsnye2222 Premium
Awesome idea
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twhitelow1 Premium
Thanks, Kyle. I have been working diligently on improving my delivery and outline of my content. I believe the layout of your words plays a strong effect on how effectively you are communicating your ideas.
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JerryWork Premium
Exactly, Kyle. This is very true. I personally like to skim a page before a read it. And I kindly suggest to my colleagues and fellow community member that the font sizes of texts(Body/Paragraph) of their websites be at least 14px.
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BiboKid Premium
Done this and for me it is indeed of great attraction for visitors to read about!
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QFIntrepid Premium
This is rad Kyle. thank you so much.
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specialkay Premium
A good friend made me aware of that about a year ago and I have been doing that ever since. It really works, I know because I am guilty of not reading content that is too wordy and not broken up by headings and/or pics. Thanks for posting this.
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Freedom4Ever Premium
Thank you Kyle for the tip
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enking Premium
Thanks Kyle,
Your explanation is quit simplified and broken down.
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kgrindstaff Premium
excellent ...I just started to do this and it actually makes it easier for myself when I'm proof reading my own pages lol... Thanks Kyle
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Irtg Premium
Yes, it is a good idea. The important thing is to keep the reader's attention. I use the plugin VP Editor, offered me many scales text sizes. It works well for me.
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locketelli Premium
makes perfect sense. It's so frustrating finding pages that are overloaded with info
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NDyria Premium
Thanks Kyle...This is great information that will be put to use :)
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TommyK Premium
I get your point Kyle, so now to implement it!
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MNorton Premium
Thank you for the insight.
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MarimN Premium
That is right, thank you.
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Lunaria Premium
Great way to make the content look more appealing :)
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Nusr4t Premium
Thanks - you always share good ideas :)
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jariko Premium
Your lessons are extremely favorable. Thanks Kyle
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ormbear Premium
I like that Idea. I just have to elaborate on it more withing my content. Thank you for pointing this out.
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NPark74 Premium
very useful tips thank you for the help. I will have to look at my review again and make some rather important changes thanks again Kyle.
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Ivine Premium
Learned loads.
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juleswftb Premium
Great Post Kyle,

Excellent Reminders
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Fong Premium
Thank you , great idea
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Adam77 Premium
Great tips here on how to break up your content so it is not a sea of words. I will follow this advice when I'm writing for sure. I know it will lead to more referrals..
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Jovice Premium
Useful tip. Thanks :)
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MoonDream Premium
Very useful tip on how to attract your reader's attention. Thanks a lot!
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Biddy Premium
I use h2 and h3 more than any I think they all look clean, it is all about how you present them.
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mattmike Premium
Been using headings on both of my sites. Usually 3 and 4. Makes the site look neater. Deanna
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AJ21 Premium
wow love this lesson this help me out a lot
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donniecellis Premium
Where do I find the H3 and H4 heading tools?
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FHagstrom Premium
At the top of your editor, where you write a page or a post the last button on the right is called the toolbar toggle, click that and it will reveal a second row of buttons
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beawise Premium
Thank you, FHagstrom, for sharing that information. I didn't know where the formatting button was found either. That helped a lot.
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FHagstrom Premium
You're welcome, I'm glad it was a help to you
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Osteo Premium
Wow that took me on a bit of a journey. Now I know how to use the Headings button in WP.
Thanks Kyle
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Osteo Premium
I meant Formatting Button-Headings
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Anh Premium
Thanks Kyle, I have considered this but I am not sure if it will look too much. Will give it a try!
Edit: I gave it a try, that looks much better, ha ha. I usually use h2. A lot of things to learn around here.
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ChrisGooden Premium
Does Google need to see transitions H1 => H2 => H3 etc or is it OK with H1 => H3?

Is it OK to not use H tags but just Bold and Underline?
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jvranjes Premium
Chris this is partly dependent on theme. I cannot use H1 and H2 because headings become bigger than the title of the post, no sense. H1-H3 is OK, I do not think there are strict rules about it.
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rasheeda27 Premium
I agree adding headings definitely helps to break up a sea of text. I have used h2, and h3 headings. Looks pretty good to me.
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ChrisGooden Premium
I'm not asking about visually, I accept that. My question is specifically about the hierarchical construct.
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Meninko Premium
I am not able to do this in my visual view. Do I need to do this in the text view?
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tommydillard Premium
If your Htag tool is not showing on your text bar above your content area click on the one that is there on the far right and another line will show up underneath the one that is there. It will have it in there.
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Meninko Premium
You are a life saver Tommy :) Thanks a lot
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DianneF Premium
I tend to use H2 & H3 tags more often than not and I do use them regularly.
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WilliamKulp Premium
yeah, I do to. I think I use them to much. I even go so far as to create an image large enough to separate my text. Could anyone let me know if I use it to much?
http://successstartswithus.com/about-will
Thank you
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ChrisGooden Premium
Wow! I like. I'm seriously gonna nick that idea. Cheers.
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CatchFire Premium
Have been trying this. Must remember to do it more often!
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wello Premium
Headings, questions and try to "talk" with your audience!
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adroco3 Premium
Exactly Andreas!! That's definitely what I love doing as if I'm having a conversation with my reader!
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pahr53 Premium
Kyle,

I noticed how you do this and also how you send us to links to read another excerpt which also cuts up the "sea of text". Very good! Thanks!
Paula
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milosh2310 Premium
nice
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Faruq Premium
Done :-)
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pisces Premium
Good idea ;-)
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Mark-Dom Premium
Cheers for this Kyle, Great piece of advice.
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oggy1968 Premium
this is great information thank you mate i learnt a lot here have a awesome day
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NancyLian Premium
Thank you Kyle! Done it already.
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gmanjr Premium
A very helpful tip that I will most definitely be incorporating. Thanks Kyle
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JosMgatua Premium
Good tips there Kyle
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DLansing Premium
Great tips Kyle! Will apply them for sure
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islandcat7 Premium
This is true.
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overkill22 Premium
Do h3 take effect only on a paragraph? Example, I would like to highlight a few words in a sentence, is it possible ? I am trying to do but it will change the whole paragraph. how can I change only a few words ?
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tommydillard Premium
Try puttong a few spaces between it and see if that works for you
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Labman Premium
Switch to the text tab and add <h3> at the beginning of the words and </h3> at the end.
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overkill22 Premium
this works half way. now I can change only few words, but it still change also the interline , so it looks like a new paragraph.
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tommydillard Premium
I do not do much text thanks for this info
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Labman Premium
Heading tags force a new line. That is why they are called headings. You can replace the h3 with b (bold) and a new line won't occur. But the text will only be bold.
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tommydillard Premium
Cool thx.
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overkill22 Premium
Yeah.... I'm looking for a way to change the font too... Just for a few words...
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overkill22 Premium
thanx a lot. this is what I was looking for. But the selection of the fonts is really really little. the feature with the google fonts is available only for the pro version..
edit: just go to the "text" view of the paragraph and change the "font family" with the one that you use. that's working for me.
Thank you again
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Harrysastar2 Premium
Are you using HTML to build your webpages?. If so below is an example of how to highlight text.

<p>This is the way<span style="color: #(put the color code here);"> your highlighted text</span> will look using HTML.</p>

If you just want bold text just use the tags, if you just want to highlight the text in color just use the <span> tags.

For example, #f30606 will highlight text in red; #4e43d7 will highlight text in blue and #808080 will highlight text in gray.

Using the hex color coding system you have unlimited access to any color you want.

If you want to try it, open a test page and insert the following:

<p style="font-family: (choose font); font-size: (choose size, pts or px);">This is the way<span style="color: #(put the color code here);"> your highlighted text</span> will look using HTML.</p>

Hope this helps.
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JoeMag23 Premium
How do you edit the size of the title in a page or post in the editor?
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tommydillard Premium
The title of your article cannot be changed it comes as a H1 The rest of your topic outline paragraphs should be H2.
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JoeMag23 Premium
Can you just leave the box blank? I can put a title in the body of the editor. Is the title important in that spot?
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tommydillard Premium
Yes that is where your page URL comes from
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JoeMag23 Premium
Got it. Moving on. Thanks Tommy.
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RobertB1 Premium
The other day, someone told me that the text in my first paragraph was bold, and that only served to distract the reader. When I went in to correct it, just selecting the text and clicking bold to "unbold" it didn't work. Apparently, I had managed to use a header. How do I undo the header format in a space so i can write over in unbolded text?
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bthiel Premium
From the WordPress editor, look to where your "Bold" button is, and then look all the way to the right side of that toolbar; You will see a button that looks like a skinny rectangle on top of a thick rectangle populated with a bunch of dots; click that and it should expand your toolbar with another row of options.

Within that row there will be a "dropdown" style menu which will allow you to assign, or remove headings. Do this by highlighting the text in question and then clicking the dropdown menu and finally selecting your preferred option, in this case it would be back to the default "paragraph."

There are alternative methods, but that should work.
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RobertB1 Premium
I think I see your point. You need a good hook to capture peoples attention.
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Verina Premium
Great post, Kyle!
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ElizabethL14 Premium
So I post my affiliate link - to one of my questions - from in my website somewhere? I really don't know where to place it? without it being random...
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kmer6 Premium
In your post, where you are recommending a certain product, or saying something to the effect of "This is what I recommend", then "HERE" is where you put your affiliate link. I hope this helps.
Ken
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Openeyes Premium
Good information to not have a boring page. Thank you!
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Befreenow Premium
True happens to me all the time. !
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Rochelle1 Premium
Good stuff! I commented to Jay that when I saw the first articles I wrote, I had to laugh at myself. His video was well presented as well! TY
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Christabelle Premium
I truly enjoy working at placing the h tags in a way that makes the content more inviting and engages the reader in a better way. Thank for teaching us on this subject. Especially in reminding us the importance of short paragraphs in online marketing. Christa :)
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AZechinato Premium
Wow Kyle! I just went back and added some h3 headings to my about me page. What a difference it made. Thank you for this training.
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Kyle Premium
Yeah, it can definitely make your page more appealing and better yet, it can lead to your readers engaging in your content at a much higher rate. The more people that read your content, the more opportunity you have as a marketer.
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rufat Premium
Thank you Kyle. Very helpful stuff.
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ECrosbyJr Premium
Thanks Kyle for the concept of h3 and h4 headings. Awesome concept and very useful information! Thanks again!
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geoline01 Premium
Wow concepts Kyle
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fleurial Premium
This is really a useful tip! Thanks. Fred
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davyrobot Premium
Hi Kyle! -

Great advice as always!
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PMakaris Premium
Definitely a helpful/useful tactic that seems to be underutilized in my opinion
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jbwesele Premium
Very True indeed Kyle..I need to use it more in my Blogs too. Great lesson/advise as always. Cheers.
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Tele Premium
H3 and H4 is used as a hook. Good engagement idea.
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tobihelps Premium
Yeah, paragraphs makes you text look a lot more organized. I agree with that.
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MagicMargie Premium
Thanks btheil.
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bthiel Premium
no problem!
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MagicMargie Premium
How do I add a hidden link to WA (under the words Wealthy Affiliate) that includes my code for credit, in content?
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bthiel Premium
click the white airplane in the top right corner, from there you should be given "your affiliate link" at the top of the page which will look similar to this "http://www. wealthyaffiliate. com?a_aid=5d991ed7" you want to copy that link.

Now go back to your post which you want to add the link. From there, you want to highlight the words you want to case the link. Now, in the toolbar for the post/page editor, you will see a button which looks like a chain link near the middle, top row. Click that button.

Now paste your link into the "URL" section and click "Add Link" and you're good to go!
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KD6PAO Premium
So very true! Thanks Kyle!
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Hutcho Premium
Thanx for showing me how to make my pages interesting.
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Emmaline Premium
I agree heading do break up the page and make it more interesting and easier to read :)
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JAY-B Premium
Great tip, Kyle! Thank you!
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JimintheWeb Premium
Thanks, professor.
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mdvs42 Premium
Thanks again kyle
I'm always picking up those choice nuggets of info from you.
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davidslc2010 Premium
Yes it was very helpful I agree jut reading a plain text is boring.
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Arka Premium
Trying to get visitors on your website is one thing, retaining and engaging them is another.
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terryellen Premium
Well I'll be, I have been doing this but didn't know it was h tags. However when I check it with the SEO plug in it will often tell me I have not used an h2 tag. Is it telling me I need to put that large of a text on my page?
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Wayne Wallace Premium
Yes you should be using h tags for sure.
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terryellen Premium
Thanks all
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Wayne Wallace Premium
take a look at my blog post about headlines
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terryellen Premium
I don't understand the tag thing. I use paragraphs, bold print etc. How do I mark it as a tag?
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ptran38 Premium
You are referring to HTML tags. The good thing is when you start creating your post/page, you just highlight the text you want to "tag" and go to the toolbar in the editor and select from the drop down list which type of H tags you want to use. Just like the style panel in Word.
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Kyle Premium
You can select this when you choose the type of text. It is by default "normal text", but you can highlight headings to have become Heading tags (also known as H tags).

These are a font style that make headings
.
Use clear and concise headlines within your content. It will make your content much more readable.

Here is an example of what I mean:

http://waystoavoidscamsonline.com/how-to-sell-your-art-online-paint-yourself-successful

As you scroll down, you will see headlines that break apart my content and foreshadow to my audience what I am going to talk about.

Ex. Art, to be honest, is an EASY sell within the online world?

This is highly effective and will lead to much more readership of your content.
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Wayne Wallace Premium
You use the tags to stylize see my new website http://acephotoandvideo.com I have h1, h2, and h4 in these pages, each his it's own style.
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Namastepow Premium
I don't mind about the look. The statement was not to use H1 anymore and I want to know why that is. H1 has always been an important tool for your SEO. It is not about the looks. I use other software for that.
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Wayne Wallace Premium
I think you'll have to google I just did and found a mound of discussions
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Namastepow Premium
Yes thats true but it doesn't say why you have to use H3 and H4.. Can you go a little deeper in that?
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Khaos Premium
Hey :) Same as you would like to know more about it ^^ What i know is that i use H1 only 1 time for the title, H2 for the subs and sometimes H3 for the subs of my H2. It work pretty good for me ;)
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Labman Premium
Using H tags indicates to Google what are the important concepts on your page.
If you want to help them to understand your page, you need to let them know what it is that you are talking about. The H tags flag this for them.
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Namastepow Premium
Yeah someone stated that H1's are not relevant anymore and you should use H3 and H4 instead. I think its a bold statement and I am going to stick to H1's
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jyoder101 Premium
Looks like you have your questions answered. I usually use just H3 or H4. Found H1 too big in my posts.
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Namastepow Premium
jyoder101 Why is everybody talking about too big? Headers are not a design feature. Header 1's have always been an important tool for search engines to determent what your page is about. Your carefully chosen keywords should be H1's in my opinion.
You should use them for your SEO. Check the plugin Ultimate TinyMCE so you can make your H1's smaller if you don't like the size.
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Namastepow Premium
Khaos, you can use more H1's on one page for every paragraph if it makes sense. But don't go crazy on it. It has to make sense for google and your reader.
And I would personally not use all header tags like H3 and H4. It makes text look messy and you get confused about what is what very easily. I use H1 for my captivating headlines. And use H2 one time above the fold to make a short description about what the page is about and than I start with H1 again just like in newspapers or books. What people also forget about is the width and line spacing of their text. I have a review of almost 900 words and it is still a small page that is easy to read like a book. I have chosen a serif because that reads more pleasant. If you want people to read your text a great story is not the only factor. If your letters are dancing all over the page in different formats with too much white space it you will loose readers because its just unpleasant.
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Beckron Premium
Very well said Kyle, Thank you very much AGAIN :).
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Super Al Premium
Thanks Kyle, writing well is a matter of talent. Making it interesting to read is an art.
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81546648 Premium
thank you Kyle, I have very few links on my site trying it keep it simple.
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Kyle Premium
Simple is good and it makes it much easier for the reader.
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MDPeyton Premium
This is good now it my turn. lol
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Free2BMe Premium
Thanks, gets better and better.
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AprilG Premium
Awesome Tutorial!!
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MyJobKiller Premium
Great advice ...
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digichocolat Premium
I do love this suggestion, another user suggested it for my site...but he mentioned putting the H2 text on the first block of words so it shows on the main "summary" blog page. Any idea why my H2 text is not showing on my main page and only in the article? Anyone else with this issue or have a solution?
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Kyle Premium
H tags will not show up within your blog roll, they only show up when you visit the actual article. This is just native Wordpress functionality and how it works.
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piyush Premium
Nice information. I have one doubt though..The paragraph I have written on my website..and the paragraph I see on your website, the font size is different. Mine is smaller, but yours its a little large. Does this depend upon the kind of themes one choose? Or is there anyway where I can change my font size for my paragaph?
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piyush Premium
PS- I am only talking about paragraphs and not headings.
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Kyle Premium
Yes, this is dependent on the styling of the theme. Every theme has slightly different text sizes, styles, colors, and design.
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teambuild Premium
Great new advice Kyle, I never thought of using h3 and h4 tags inside the actual text before. Just shows the kind of things we can pick up here.
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Kyle Premium
Yeah, they can be very good for your content visually and Google does also pick up on your website design when ranking your pages as well.
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fishing Premium
Is using bold for these headings just as good....? If not.....what about the H2 tag...? or just go straight to the h3 tag.....and so on....h4,h5,h6......
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Kyle Premium
Whatever looks good to be honest. Typically a heading tag will make your page more appealing from a design perspective, but I would say "whatever looks best" on your page and with your theme.
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GregRobs Premium
Thanks for this Kyle, I didn't know to use those tabs, I have been using the H1 for my page headings though!
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Kyle Premium
Within your actual content, you should use H3/H4 tags. H1 tags should be typically reserved for page titles.
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MarvH Premium
Where is the box that says heading?
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Kyle Premium
This is within your "editor" in Wordpress. It is in the drop down (the only drop down) you will find all of the Heading styles in there. By default it will be "Paragraph".
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Deezdz Premium
I HATE big blocks of text. Regardless of how interesting or well written the article, I won't read it.

I try to break up my text nicely, but I could probably utilize the headers more appropriately so thanks for the tip. I like the eg. page....you look so young and cute in your "future millionaire" T-shirt!
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Kyle Premium
It's funny what social media has done to us, we all have content ADHD! I have a tough time making it through novels these days for that very reason, prefer periodicals.
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Deezdz Premium
My ADHD only applies on-line - lol. I'm a huge book-worm and still love a good ol' fashion hardcover. Oh... Kyle, I've decided I'm going to get me one of those t's...and maybe in 10 yrs from now... =)

On a serious note, I'm working on a post right now and using my "headers"!!!
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Kyle Premium
It won't take you 10 years if you have the Tee, that is the secret to success! LOL
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JaniceWatson Premium
Never thought of this. Thanks.
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jpnetco Premium
By making these lines stand out i.e - bold and/or different font color, automatically turn them into h1,2,3,4 headings or do you have to actually assign them as headings withing your editor?
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Labman Premium
Highlight the text you want to change. Go up to the box that shows the word heading click the drop down. Select the heading or formatting that you want to apply.
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jpnetco Premium
Thanks Labman, so If I understand it, h1 - h4 determines the format of the heading? So theoretically you could have all h1's or 2's and so forth?
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Labman Premium
You could but see Steve's reply below.
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jpnetco Premium
Yea I read that earlier, but had only had one cup of coffee, duh on me. You have engrained in me the wisdom of the Heading, I thank you sir.
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art tech Premium
I have also visited sites and thought are you for real? Everyone needs to really look at how they present sites to make them real and would you enter that shop, if you saw that window?
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Kyle Premium
Absolutely, I have seen some real bad ones over the years. There is no excuse for it, if you look at your site from the users perspective, you will catch any "readability" issues.
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David (IMR) Premium
I under stand the Break it up for the folks as in kids. But I Still read Books. I might be out of the norm.
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Labman Premium
What's a book.:)
Even books (OK mostly text books) use headings and formatting to make important things stand out.
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Shawn Martin Premium
I use them all the time, and I believe you taught me this a while back. Kyle. :)
Also, people who are just quickly scanning the page will just read the tags, and you want to snag their attention with one of them.
Site is looking good kyle.
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Kyle Premium
Absolutely, make these headlines interesting to read. The more captivating (but must still be a relevant prelude), the better.
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powell-m Premium
Good point. Throw that up on my <h3>whiteboard<h3> LOL
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Kyle Premium
Haha.
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lgyre Premium
I was just reading about this last night, including that it's good to have kewords in h3 or higher somewhere on the page for SEO. Is that outdated information? For visual appeal, I sometimes prefer to just break the text up with subtitles in bold.
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Kyle Premium
Yeah, it can help. I would not make that a focus though. Just be natural with your headings, don't focus on keywords too much or it will quickly look like "over seo" to Google (and it will actually hurt your rankings).
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nathaniell Premium
Any reason you use h3 and h4? Is it because h2 and h1 are too big? I know it used to thing that having h1 tags with your kw was popular. I doubt this is the case now, but would like to know what you think.
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IveTriedThat Premium
SEO wise:

H1 Tags: should only really be used for the title of your website
H2 Tags: Used for the headline on the page, major headings within the content
H3 & H4: For headings, sub headings, breaking up content, making the page more readable.
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Kyle Premium
What Steve said :)
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nathaniell Premium
Kewl. Thanks!
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BIS Premium
I'm not trying to be pedantic here - just understand. What's the difference between a "major heading" to break up content (H2( and "heading and subheading" h3 and H4?

"I ask because once you have a title in an article - any other headings are subsections (eg "A heading given to a subsection of a piece of writing") So is this for SEO in which case how often should you be using them or is this mainly aesthetic?.
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Salem Premium
Really appreciate that, Kyle. I think most of us are scanners instead of readers. You get the jist by scanning and, if it is interesting but complicated, that's when we go back and read. I never thought to use the h3 & H4 like that. Will use it and thanks.
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Kyle Premium
Absolutely Dave and this increases the ease at which someone can scan content. If the headlines within the content are captivating, it is going to increase the chances that someone will read your content. That is our ultimate goal.
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Rick Jantz Premium
Great advice. I use them sometimes and other times have forgotten. It's a good way to draw your visitor in by making the page easier to read.
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Kyle Premium
You should make an attempt to use it within all of your content pages, it will make the readability of your articles much better. More readers = more chance for conversions (or action, or comments, etc...whatever your goal may be)
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