Have you ever visited a website and thought...

"This is far too much text to read right now, I will come back later!"

It happens to me all the time. On any given day we are overloaded with information...it comes at us from absolutely every angle. If what we are about to read is not engaging, interested, or logically "broken down" for us, then we are not going to read it.

The logically broken down component is something that I want everyone to consider the next time the create a page or post on their website. To do this is very simple, you want to break down your article and page into smaller sections with the use of heading tags (h3 & h4 tags).

Here is an example of what I am talking about:

http://waystoavoidscamsonline.com/about-me

After the first couple of paragraphs you will see:

“But there is one thing I did have, a DREAM.”

That is preluding my next idea. I have made this a heading so someone can quickly glance at my article and know that the proceeding content is going to be something that is relevant to my DREAM. But what is that DREAM...you will have to read it to find out.

This sort of engagement acts as an "interest hook" and will get people reading your content at higher rates, with more interest. The more people that actually read your content, the better chance you have to build trust and conversions (the money part).

So use headings within your pages, nobody likes a sea of text.

Hope this helps everyone out!

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powell-m Premium
Good point. Throw that up on my <h3>whiteboard<h3> LOL
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Kyle Premium
Haha.
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lgyre Premium
I was just reading about this last night, including that it's good to have kewords in h3 or higher somewhere on the page for SEO. Is that outdated information? For visual appeal, I sometimes prefer to just break the text up with subtitles in bold.
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Kyle Premium
Yeah, it can help. I would not make that a focus though. Just be natural with your headings, don't focus on keywords too much or it will quickly look like "over seo" to Google (and it will actually hurt your rankings).
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nathaniell Premium
Any reason you use h3 and h4? Is it because h2 and h1 are too big? I know it used to thing that having h1 tags with your kw was popular. I doubt this is the case now, but would like to know what you think.
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IveTriedThat Premium
SEO wise:

H1 Tags: should only really be used for the title of your website
H2 Tags: Used for the headline on the page, major headings within the content
H3 & H4: For headings, sub headings, breaking up content, making the page more readable.
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Kyle Premium
What Steve said :)
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nathaniell Premium
Kewl. Thanks!
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BIS Premium
I'm not trying to be pedantic here - just understand. What's the difference between a "major heading" to break up content (H2( and "heading and subheading" h3 and H4?

"I ask because once you have a title in an article - any other headings are subsections (eg "A heading given to a subsection of a piece of writing") So is this for SEO in which case how often should you be using them or is this mainly aesthetic?.
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Salem Premium
Really appreciate that, Kyle. I think most of us are scanners instead of readers. You get the jist by scanning and, if it is interesting but complicated, that's when we go back and read. I never thought to use the h3 & H4 like that. Will use it and thanks.
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Kyle Premium
Absolutely Dave and this increases the ease at which someone can scan content. If the headlines within the content are captivating, it is going to increase the chances that someone will read your content. That is our ultimate goal.
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Rick Jantz Premium
Great advice. I use them sometimes and other times have forgotten. It's a good way to draw your visitor in by making the page easier to read.
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Kyle Premium
You should make an attempt to use it within all of your content pages, it will make the readability of your articles much better. More readers = more chance for conversions (or action, or comments, etc...whatever your goal may be)
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