I am interested in spirituality and wellness as a brand. Two years ago I started The Metamysticalshoppe on Shopify, but gave up within 4 months due to inexperience and finances, and less than satisfactory suppliers. My question is, as there are many sub-niches, should or can I create a site as the home brand, and then create subsets of the niches that I want to focus on first? and should each subset have its own domain name, or a redirect versus subdomain?
Example, mybranddotcom, mybranddotcom/nicheone, mybranddotcom/nichetwo, etc, OR mybranddotcom, mybrandnicheone.com, mybrandnichetwo.com.
My ultimate goal is my own online store, starting as an affiliate, and then moving to dropshipping with brandable products.
I think I know where I want to be, just not sure how to get there. Am I even on the right platform for my idea?
Thank you for all and any input!
I am meanwhile focusing on the training while determining my direction.

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AbieAJ Premium Plus

With Shopify, you have to push ads for traffic especially when first starting out, and that dependent your target audience hangouts.

With drop shipping, Facebook ads works great. However, it is NOT the only medium.

Also with Sopify, you can add a blog and update it with posts to drive organic traffic to it, however that takes time as your posts can take up to 8 months before they start to get noticed by the search engines. And that's WA teaches.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

Then start addressing one subcategory, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below For me personally, I have preference to create subsets or subcategories within main domain vs subdomains, as then I can utilize the combined SEO.

Or do a multi-site, however that cannot be hosted with WA.

Hope this helps.
DKuhl Premium
Thank you so much!
AbieAJ Premium Plus
You're very welcome.
IvanBroz Premium Plus
Here is how you can categorize a broad niche into sub-niches:
DianeScorpio Premium
Hi - there are three options really. The first is to just have one domain name, and assign different categories to it. You would have the categories in the top menu, with a drop-down link to each respective post.

However, the categories should all be closely related to the same niche. For example, you wouldn't have pets, gardening and travel categories all on the same site.

Ideally, you would need to work on just one category to start with, and build yourself up as an authority, before moving on to your next category (or sub-niche).

The second option would be to have individual domains for each niche. This would be the best solution if all the niches were quite different. But obviously, you would have to buy different domain names.

However, it is a lot of work to maintain even just one website, as you will be continually researching and writing in-depth posts for it. Keeping up with two sites would be double the work.

The third option is to add subdomains to your main domain. They would look like this - sub-niche.mybrand.com, sub-niche2.mybrand.com etc

However, Google sees each site as individual, and it requires just as much work to maintain them as it would by having separate domains. Each subdomain would need content added to it on a regular basis.

The benefit of subdomains, is that you only need to purchase one main domain name.

All of the above ideas will require a huge amount of work. You will be expected to write a lot of well-researched, in-depth content for your website, a minimum of 2 to 3 articles every week, preferably at 1000 words or more.

And the more content the better. You need to show Google that you are an authority on your niche subject.

As a beginner, it is recommended that you just work on one website, one narrow niche for at least 6 months before scaling up. A really good website that you focus all your energy on will likely be more profitable than lots of different websites that you have little time for.

The process taught here at WA is to obtain free traffic by writing informative posts that rank you highly on Google. If you intend to simply add products with no written content, then you will be just another shop among the millions already out there and you would have to pay for traffic.
MsJeanK Premium
I think if you keep your domain name broad, it gives you scope to pivot if one (or some) of your sub-niches don't work. Also if one particular niche takes off, it's still fine.

It sounds like you were along the right lines with your Shopify store name - that could cover a lot.

Let us know how you get on.


P.S. Will follow you.
phil1944 Premium
Different people will have different opinions, but I prefer the one website for the brand, with separate categories for each niche. As you bring on products, whether they are affiliate or drop-ship, just have a Products menu, with each category as a sub-menu.
DKuhl Premium
Thank you very much!
phil1944 Premium
You're welcome, Don.