77 - Website Audit
Website Audit
This is a good project for the beginning of a new year.
The objective is to have a robust, interesting site with lots of audience-satisfying content.
Get a feeling for what The Whole Thing is like & what you want it to be.
Do you have content that:
-Attracts new visitors
-Strengthens Relationships
-Is Helpful, Desirable, Suggestive & Persuasive
-Is not awkward due to Over-Optimization (Keyword stuffing)
-Uses the language that your audience uses
-Speaks to the Keyword Topics
-Contains great Headlines & compelling Images
-Contains ‘Internal-Links’ to other great Content
-Contains no Dead-Links or outdated Info
-Has ‘Reader-Friendly-Formatting with lots of white-space
-Presells
-Contains the proper ratio of Soft-Sell-Offers &
-Calls-To-Action with ‘Landing-Pages’
“Google doesn’t want to make websites popular, they want to rank popular websites.”
Wally Wiki-Tips
Recent Comments
7
Good list! I've been trying to review my site this month. You've reminded me of a few things I haven't looked back at. Thanks.
I am certainly working on your advice and will continue to strive till I get the balance right
I love reading your posts. They are informational and make great bullet points for reminders to us newbies. Thank you so much for your trainings. Angie
Very good info Wally. Thank you.