#71 Thinking Outside the Box

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Updated 9 years ago

CONJECTURE:

This is how it is, because this is how it has always been OR is it possible there’s another way, maybe even a better way?

Thinking outside the box is a metaphor for thinking differently, unconventionally, creatively or from a new perspective.

A different style, technique, method, system, process, approach, trend, tactic, strategy or plan that is:

unique, unconventional, abnormal, atypical, uncommon, exceptional, unusual, deviant, unorthodox, unrestricted or visionary.

We will illustrate with two examples:

One example is with a “thing” (pancakes).

The other example is with a “process” (creating an online business).

#1 - PANCAKES:

A pancake is a flat, thin, round cake, prepared from a starch-based batter with a raising agent (baking powder) and cooked on a hot, flat surface such as a griddle or frying pan.

This is what is typically served in a café when pancakes are ordered.

Now, lets apply “Thinking-Outside-The-Box”:

-Vary the shape. Make them shaped like a bowl to hold fruits, jams & other additives, instead of flat

-Vary the recipe to change the texture, taste & appearance

-Vary the cooking method (bake them) to alter shape, texture & style

(Do a Google Search for “oven baked pancakes”. You will find images, recipes & additional information.)

(Try the ‘Oven-Baked-Pancakes’ and you may never go back to the ‘Typical-Flat-Pancakes’. I speak for experience !!!). Give me your feedback.

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#2 - CREATING AN ONLINE BUSINESS:

Seeking Faster, Smarter, Better

The Typical, Conjectured Process:

-Identify, Find & Nurture the Correct Audience (Should be, but often is not the very first step – or not done at-all)

-Build a Website (This is the 'Conjectured' - First - Step)

-SEO – ‘Search-Engine-Optimization’ (Do all things possible to obtain a good Ranking in Google Search Results)

-Become reliant on Google to produce Traffic, Leads… ‘The List’ (Risky because Google makes the Rules & Owns the Asset… you are a “Sharecropper”)

-You have no guarantee or control over your Google Ranking

-Very time consuming with many more steps & learning-curves

-Very high failure rate

………………………

Now, lets apply “Thinking-Outside-The-Box”:

Seeking Faster, Smarter, Better

‘The-Desired-Results’ of a Faster, Smarter, Better Process

You Can Use This Process To:

- Introduce yourself

- Grow you business
- Obtain & Qualify more Leads
- Engage your audience
- Build the Relationship
- Stay in touch with ‘Them’
- Feed ‘Them’ good, relevant Content
- Avoid the appearance of being a ‘Sales-Person’
- Get ‘Them’ to buy more & more frequently
- Have ‘Them’ “Know-Like-Trust’ you
- Be seen as ‘The-Go-To-Person’
- Have ‘Them’ look forward to your emails
- Get ‘Them’ to share your stuff
- Have ‘Them’ provide referrals
- Get ‘Them’ to respond to your ‘Call-To-Actions’
- Extent ‘Their’ Buying-Cycle
- Increase your ‘Wallet-Share’ from each client
- Recruit more Clients
- Produce more Streams-Of-Residual-Income
- Improve your Retention Rate
- Improve your ‘Open-Rate’ & ‘Click-Thru-Rate’
- Do Surveys to discover ‘Their’ Wants & Problems
- Announce your Services, Projects & Events
- Send Promotions, Reviews, Reminders
- Convert ‘Leads’ into ‘Customers’
- All of this without being reliant on Google