#62 The Power of Authority
The Power of Authority
We all have been brainwashed since childhood to respect & trust authority figures (with lab coats, uniforms, titles & certain ‘Posture’). This feeling of obedience stays with us forever, whether we really agree or not.
We can ‘Cash-In’ on this feeling of Authority, especially where money is involved.
The decision-making parts of our brains often shut down when we encounter authoritative advice. That’s the Power of Authority.
‘They’ respect authority, expertise & credentials, especially when it is demonstrated… as opposed to just claiming it.
Your content-rich website demonstrates your authority.
Google also Loves Authority, especially when other folks ‘Link’ to you.
To become an Authority in any niche, use the “L.I.S.T Principle”:
L = Learn (everything you can)
I = Implement (use what you have learned)
S = Share (give away for free, most of what you learned)
T = Teach (charge the correct price for the complete meal)
Also, sell other things related to your authority niche (as an affiliate for other people’s products or by re-packaging your content).
Rules for Building Authority Websites
You must ‘Decode’ the “Hidden Code” (How things work).
The ‘Rules’ are Law but sometimes it’s necessary to break Rules.
#1 Establish your “USP” (Unique Selling Proposition) –
Be ‘The Purple Cow’ in the Herd – Be memorable in ‘Their’ minds – Let your ‘Unique Content’ set you apart -
Stand out in the crowded blogosphere -
Avoid being a “me-too” -
Your story must be what ‘They’ want to hear.
#2 Don’t Sell ... Teach
(See “The L.I.S.T. Principle” above) -
You must build traffic & trust by delivering value that builds Authority.
Use Educational, Tutorial-Style Content to attract Traffic & Trust and decrease resistance.
Your tutorials should focus on the “reason why” someone should do business with you and that your product and service is the right solution. And then you will use a low-key ‘Call-To-Action’ for ‘Them’ to become a Client.
Any Comments, Suggestions, Advice, Agreements or Disagreements or Other Thoughts?
Wally Wiki-Tips
Recent Comments
22
Love it, especially the list part. I will incorporate that to all I do online. Wally thank you.
Trust is everything. Hard to gain, easy to lose. These are great tips for gaining it. Thanks.
Love this post and the principles you are focusing on here. Helping others, teaching (not selling), and the LIST Principle. Awesome stuff Wally and holds so very true within the online world.
I always suggest that if you can help people...regardless of the niche, you can create a very successful business doing so.
Kyle, thanks for the kind words.
Coming from "#1", that is a great compliment.
Is there a way to get my Posts (Messages) to a broader WA Audience, beyond just My Following?
Wally
Hi Wally,
Really enjoyed this one. Found it helpful and contained some really good advice. Keep up the good job; your advice is well received.
Hi Wally, good thoughts and nice for you to share, do you have a management type background...? or is this style of teaching Wiki-Tips, snips that form part of a bigger picture to be laid out before us all one day...!
Either way, you seam to apply a good technique to get your message across, well done. I do enjoy your tips. I hope there are more to come in the future.
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more great advice Wally and I am going to be taking it onboard, wishing you a very happy new year
Katie, would you do me a favor, please?
This is an exercise that will benefit me & teach you how to do the same thing. It's called the "WHY & BECAUSE" exercise.
(I will ask you a "WHY" and wait for your answer. Then I will ask you another "WHY" related to you previous answer. This is how to obtain very valuable, useful information.)
OK, here we go:
"WHY" do you find my advice so valuable that you want to take it onboard?
(I'm waiting for your reply.)
because I have very little knowledge in understanding the online world of business, I was not aware there was so much to learn, it is also bite size and easy for me to follow
WHY do you want a better understanding of the online world of business?
Because, I want to build a successful business and provide people with correction information
WHY do you want to build a successful business & provide people with information?
for a few reasons firstly to show people an honest opportunity ( I suffered from previous scams) secondly due to personal reasons and health ones I want to find a place in the workforce that no one can take from me
Then I would ask WHY to that BECAUSE answer until this Topic is somewhat exhausted. And then I would ASK a different Topic-Question… like:
Katie, what is there in your life that you would like to have more of or less of? Then the WHY & BECAUSE Exercise begins again.
Do you understand & see the benefits of this?
yes I do and it is a really good way to train the brain I will give this a try, thank you so much
WHY do you want to give this a try & train your brain?
Because I need to change the mind set in other words keep focused on who I am talking to through my sites
And then I could start over with the WHY & BECAUSE Exercise based on your last answer.
The best way to get this started with your folks is to ask them: "What would you like more of (or less of) in your life". That's the conversation starter.
You 'Got-It'?
yes thank you sorry I am just getting back to you,, went away for New Year