#65 Rethink-Content-Marketing

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Rethink-Content-Marketing

Revise Your Content Marketing Strategy to Attract & Retain.

Your Content should be what ‘They’ want & look forward to receiving. ‘They’ will remain loyal & Refer others to you.

This is how-to-think about a ‘Content-Marketing Strategy'. It should have only One Purpose & Strategy (Building-Your-List).


All activities (tweets, posts, articles, etc.) should support a business goal.

Your primary business goal should be to build an audience.

Most marketers are using an upside-down model of developing the product first and then searching for an interested audience. This is the wrong path.

Build the audience first and ascertain ‘Their’ needs & desires. Then provide that.

This is the ‘Go-To-Market-Strategy’.

Step 1.
Choose a niche in which you can be the leading provider with the best Content.

Step 2.
Your Content should have only one goal... building an ‘Optin-List’.
You do not own Fans & Followers until ‘They’ are on your List.

Step 3.
Your ‘RODA’ (Routine-Of-Daily-Activity) should be producing Content as an unbroken promise. Send a Newsletter regularly.

Step 4.
Add “outcomes” of problems you’ve solved to your Content.

Step 5.
Use a Multi-Platform-Model. Repurpose your Content into multiple Formats: Blog-Post, Articles, White Papers, E-courses, Newsletter, Visuals (screencast-o-matic), etc.

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Recent Comments

4

Thank you for the suggestions...especially in Step 5! Speaking for myself, I often overlook that just because a blog/article has been written and published does not mean it is 'finished'....

Good advice. So many forget step one, the most important. Or they do it quickly without the proper research. That would be a big "oops."
Happy New Year, Wally.

One of your best lists yet Wally.

Excellent advice Wally thank you for sharing.

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