#60 MVP or MVA, Which First
MVP or MVA, Which First
You may already have a ‘MVP’ (Minimum Viable Product)
but first you need a ‘MVA’ (Minimum Viable Audience).
It’s a mistake to create a Product, and then search for an Audience.
Always begin by building the audience (‘MVA’ – Minimum Viable Audience) first.
Use your ‘MVA’ as a Resource to determine:
- What problems do 'They' have?
- How can you help 'Them' succeed?
- etc.
Then build your ‘MVP’ around ‘Their’ Desires & Needs.
You will then have something of Value that ‘They’ will buy.
Empathy’s role in marketing
Empathy = sharing emotions with others before compassion is possible.
Empathy consists of identifying ‘Their’ feelings, thoughts, & attitudes.
You show that you Understand & CARE.
“Nobody cares how much you know until they know how much you care”.
You connect with the ‘Emotions-In-‘Their’-Heart’. That’s where buying decisions are made.
After you have the ’Techie’ Part (build the Website & Created the Content), you need the ‘Psychological’ Part.
Emotions that drive buying decisions include: pride, desire to belong, desire for love, fame & wealth, etc.
Confirm & Validate ‘Their’ beliefs with the Content you create.
Wally Wiki-Tips
Recent Comments
3
Everyone is seeking validation in their learning and online experiences. You're absolutely right about how we have to create that experience for our readers.
Sometimes it's hard to tell which is the cart and which is the horse.