#74 Content-Marketing-Goals 2nd
Content-Marketing-Goals:
[ Prescript #1 ]
Really successful Folks don’t need me or what I have to offer, BUT...
If you are just beginning, you may benefit from a good foundation.
If you’ve been at it for quite a while without success, this may be why.
Especially, if you’ve done the ‘Techie’ stuff without success, here’s why. There are many, more important parts of the puzzle to decode.
[ Prescript #2 ]
If you have not read the previous Post, do that before continuing:
https://my.wealthyaffiliate.com/wb5yjs/blog/tasks-goals-success
[ Prescript #3 ]
None of this will be effective unless you implement it.
…………….
What is “Content-Marketing”?
“Content-Marketing” is just one of the flavors of Marketing
- It’s not the most popular but it is the most productive
- You find the Correct Audience & develop a Relationship
- Discover what ‘They’ want, need & are willing to buy
- Empathize & Agitate ‘Their’ Problems & Desires
- Build relevant, interesting, helpful Content around those topics
- Give away 95% of the Content without charge – (The Bikini Way)
- ‘They’ will want to see the remainder & gladly pay
- ‘They’ will remain & return for more
- ‘They’ will recommend & refer others to you
Now for “The-Goals-Of-Content-Marketing:
-Build trust and rapport with your audience by providing content that contains useful/valuable/interesting information.
-Attract New Prospects – Build ‘The List’ by allowing ‘Them’ to “Register-For-Access” rather than asking ‘Them’ to “Optins”
-Find ‘Them’ on Social Media (FB & Twitter) and have ‘Them’ “Register” for access to your ‘Content-Library’ of high value
-This is How & Where you get ‘Their’ Attention
-Identify & Agitate ‘Their’ Pain & Desires
-Eavesdrop on Social Media to discover ‘Their’ Topics & develop Content around those Topics, showing you understand & have the ability to help
-Create an ‘Empathy Bond’
-FAQs are actually FROs (Frequent-Raised-Objections) - answer them
-Use Picture-Words so ‘They’ visualize how things will be
-Remember, ‘They’ don’t want the Drill; ‘They’ want the Holes.
-It’s not the Bikini that attracts attention; it is what the Bikini exposes. Make the free stuff super attractive.
-Focus on existing clients – increase ‘Their’ loyalty
-Give folks things they don’t know they need – the Steve Jobs method
-In your niche, be the most interesting & valuable Resource
-A map & guide will un-complicate the journey; provide & be both
-Pull ‘Them’ along the journey with your Autoresponder Series
-Explain how each puzzle piece fits into the big picture
-Explain why each piece is important to the big picture
-‘They’ must understand & believe before ‘They’ will buy
-The “Wiki-Content-Library” contains all the ‘Puzzle Pieces’
-The “Wiki-MO” (Method) exposes & explains them, one-at-a-time (drip-feed)
-Tomorrow’s Content may be the ‘Missing-Secret’ – Pick & Choose
-It’s a Process… a Journey. Learn & Implement
[ Post Script ]
Do you have Questions, Comments or Suggestions? Participate!
Do you have a Plan? How has it been working-out for you? Does this sound like a good Plan? Are you willing to Implement?
Do you want more?
Wally Wiki-Tips
Recent Comments
6
Thanks for your reply.
I'm beginning to wonder if I am wasting my time because I don't get much feedback from my Posts.
I spend quite a bit of time trying to make them the best I can & very helpful & beneficial.
I don't know if the subject matter or the presentation is a problem.
Wally.neither.
I believe that when you entered the fold you came in to what some may have perceived as harsh,maybe insensitive.
I know you are neither of those.
I believe your post are well written and FULL of very good and valuable info.
Remember way back when you mentioned don't give me " likes" but real feedback( part of the harsh thing")
I believe the feedback thing stems from the perceived harshness.
Please don't stop your blogs as they are very pertinent to what we are trying to accomplish here.
On another note Wally. First impressions( visual sense) are all important . I happen to like your profile picture. You can call it fluff or scoff,but maybe a softer side of yourself could help? Maybe a smile,or a different side of you.
Wally you write good advice .
Please continue for the benefit of the members who are Reading Nd implementing your wisdom.
Ed, thanks for your observations, suggestions & advice. I appreciate your thoughts. I will take them under advisement.
I have frequently been told that I am too serious… even by my wife.
But I consider this a very serious subject & am not good at faking it as otherwise.
I am just trying to help, the best I can but I will try to soften it.
I also apologize to anyone & everyone that I may have offended.
"Leading-From-Behind" doesn't seem to be working well for the USA.
I don't think it would be a good approach here, either.
Wally
Wally ,couldn't agree with you more.
I,have not been offended.
No faking required,and that is not you.
I know,and the people who follow you that you are trying to help.
I believe your efforts are helping.
"Leading - From -Behind" ,I agree is not working for the USA.
The last 2 terms have undermined our "Ranking" and status as just that. Lead? We can't lead anything anymore.
In the 70's and of course earlier years we spoke and the world listened.
Today,we are but a sad shadow of the worlds leadership we once swaggered,and rightfully so.
I could go on and on about what we once were.
Back to us: Wally,continue on. I know you will not compromise.
Looking forward to your subsequent blogs.
See more comments
Great posts you have here and they made me think about what I am doing and whether I am doing it correctly since I still am not successful with this internet marketing thing but I will master it.
Please do continue with your posts as they are very helpful.
Regards,