#64 “Content-Marketing-Code”
| “Content-Marketing-Code”
Content is the Driving-Force for your Business. It establishes your ‘Brand’ & ‘Identity’. ‘Content Marketing’ has many moving parts: (Blog Posts, Email Autoresponders, White Papers, Social Media, Conversion, Landing Pages, Search Optimization, etc.). All of those components need to be organized… like a ‘Content Map’. - What kind of Content goes where |
The Content Map:
Approximation of the “Content Mix”:
•10-15% “Personality Content” to connect with the reader
•50-75% valuable tips & usable information
•10-15% “High-Value-Content”, that readers will bookmark or return back to your Website.
•5-15% “Outreach Content” to connect with other bloggers.
•5% “selling” –“Affiliate Offers” or your own Offers.
THE FORMULA:
1. Attention Content
Free Content that solves ‘Their’ simple problems
• Blog Content, optimized for search
• White Papers or Special Reports
• Outreach Content -- bridging to other audiences (guest posts)
• Promotional Events (webinars, Q&A calls, etc.)
2. Interest content
Free content to *hold* ‘Their’ attention… what ‘They’ are most interested in. Mention what’s coming next for anticipation.
• Daily Blog Content
• Email Autoresponder Content
• Mention & Emphasize ‘Their’ Problems
• Mention Solutions for those Problems
3. Desire Content
Observe & Focus on Problems ‘They’ mention on Social Media & Blogs.
• Begin talking about your Solutions & Benefits to ‘Their’ Problems.
4. Action content
Convert the above Attention, Interest, and Desire into ‘Low Key’ “Calls-To-Action” with a Landing Page.
• Your Offer must be something they want and has great value.
• Build Relationships… Interact
• Expose your Expertise
• Become ‘Their’ Go-To-Expert
(Maps help you see where you’re going & how to get there.)
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Recent Comments
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If I could like this blog a second time I would do so... Really valuable stuff... Kay