#68 A ‘Digital-Commerce’ Biz

bywb5yjs

814 followers

Updated 9 years ago

Building A ‘Digital-Commerce’ Biz

Know your Audience: (Who-What-When-Where-Why & How)

·Who ‘They’ are -

·Where ‘They’ hangout -

·What ‘They’ want or need -

·“Why” ‘They’ want it (include the ‘Becauses’ with the ‘Why’)

·‘When’ the time is right for ‘Them’; (On ‘Their’ schedule – not yours)

·AND NOW FOR THE “HOW”:

- Get ‘Their’ Attention by Creating-Great-Content
- Make it available with an Effective Distribution Method
- Cause ‘Them’ to Believe in you (Know-Like-& Trust)
- “Give” ‘Them’ 95% of it for free (The ‘Bikini Principle’)
- ‘They’ will gladly pay for the other 5% (The Whole Package)
- ‘They’ will tell other folks about you (Referrals)
- ‘They’ will wonder & be receptive to what else you have (Repeat Business)
- Get ‘Them’ to Optin to your Content instead of your Product (‘Content Marketing’)
- Your Content will do the ‘Selling’ so you don’t have to
- The Audience is your Asset (along with your Content)

* The FIRST & Most Important step is the Audience:
- Building something to Offer & then trying to find an Audience that wants it, is the wrong path.
- If you have an Audience, you can then determine what ‘They’ want, which dictates what you build to Offer.
- If you have an Audience & know what ‘They’ want, you can say: “Hey, take a look at my content. It will be beneficial to you.”
- When you build your own audience, ‘They’ are yours to keep & serve.

How to distinguish between ‘Free’ & ‘Paid’ Content- Use the “Bikini Concept”. Show ‘Them’ 95% for free & they’ll still pay for the last 5%.
- Talk in general about the 'Solution' and the 'How'. Tell ‘Them’ 95% of the solution and ‘They’ll’ still want the other 5% in a step by step format.
- Also, you can give away everything in text and then sell it in a different format such as video.

Rather than spending your Time, Money & Efforts building a Site
- Start building your business… a ‘Digital-Commerce-Business’
- Digital Commerce is the sale and fulfillment of digital products and services online… anything that can be delivered digitally online.
- What ‘They’ really are buying is more than the Content (this is important).
- ‘They’ are also buying ‘Access’ to a ‘Beneficial Experience’.
- ‘They’ want the ‘Feeling of Belonging’ to something that’s ‘Exclusive’.
- It’s also the Support & Camaraderie of the Community
- The right information, at the right time, in the right place & properly Organized is life-changing. That is Value worth being paid-for.
- Yes, Information alone wants to be free but with those other attributes & values, payment is justified and necessary.
- The ‘Value’ comes from it being Convenient, Efficient, Cohesive & from a Trusted Source.
- It is not the Information that is being bought… it’s the Benefits provided by the Information. “They’re buying the holes, not the drill”.
- The ‘Benefits-Of-Information’ is focused on Comprehension, Retention, Engagement, Learning, Implementing, Sharing & Teaching.
- To get to the bottom of any situation, you must go through a series of “Whys & Becauses”. (Why do ‘They’ want the Holes produced by the Drill… Because ‘They’ want to hang a piece of art. Why do ‘They’ want to hang the art… Because ‘They’ want pleasure & to impress other folks. Then continue with more follow-up, Whys & Becauses.)
- You’re not selling Information. You’re selling access to Benefits & Outcomes. What you’re selling is the making available & delivery of those Benefits.

See all my Post at:https://my.wealthyaffiliate.com/wb5yjs/blog

Wally Wiki-Tips