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Mark Zuckerberg's statement - "Already last quarter, we made changes to show fewer viral videos to make sure people's time is well spent" he also said "By focusing on meaningful connections, our community and business will be stronger over the long term".
I think Mr. Zuckerberg is making a commitment to make Facebook a viable and trustworthy advertising platform.
Of course, he wants to make money $$, but it is all the better for us.
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Facebook is HUGE. Along with Google they have the largest database of people. In Facebook, people actually tell the world where they are, with the check in feature. That's crazy. Monetization is a big issue and happens right under our noses with our consent. Zuckerberg can use all this information to provide individualized advertisement. It doesn't get any easier.