Question about the average 12% conversion rate to premium
I am curious about the 12% or 1 in 8 premium conversion rate statistic that is provided on the program stats page... is this number based on ALL referrals, or referrals that actually complete the account set up process?
When I calculate my conversion rate from starter to sign up including everyone, even the ones that don't complete the set-up process, the conversion is less than 5% ... However, if I only include the conversions from complete account set ups to premium, then the rate is 20%...
Just curious what this average statistic is based on and if I'm way lower than I'm supposed to be! Would appreciate some input!