As affiliate marketers, we must qualify our affiliate link. This is done by including a statement to indicate as such.

Now, according to google, (best practices, not yet a requirement...) we are to add a new qualifier: rel='sponsored' to our affiliate links.

What does this mean?

Do we now use both practices, the affiliate statement, AND the sponsored tag?

That seems redundant to me.

At first read, somewhere online, I discovered that the sponsored aspect related to paid ads and blogs, not to affiliate links. As a way to differentiate between the two.

What are your thoughts?

Rudy

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JeffreyBrown Premium
It seems redundant to me, Rudy, but as I have said in the past, Google seems like a fickle woman!

Jeff
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1Rudy1 Premium
Lol...indeed...grin.
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Christorv Premium Plus
Hahaha, I am glad I havent added any affiliate links to my blogs yet- such headache at times smh
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Irishredrose Premium
"Now, according to google, (best practices, not yet a requirement...)"

It is now a requirement as of July 26th

Have you watched Jay's training on the link spam update?
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Irishredrose Premium
And yes it seems very redundant and lots of work!
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1Rudy1 Premium
Yes, I began to until the part where he shows the document that shows as best practices to add the sponsored tag...

I wonder if by using pretty links or some other similar tool, the links can be build loaded with the new tag?

Rudy
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richardgb Premium
Hi Rudy
My links are all through Pretty Links. In pretty links there is an easy way to add rel=sponsored under the advanced tab.
Using pretty links or similar is the most efficient way of handling multiple changes to links when needed. Marking affiliate links as sponsored is a good example. Another is, if you change to a different affiliate product, changing the name in pretty links avoids having to go to multiple places.
:-)
Richard
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BrendaMZ Premium
As Jay stated in my answer to this very same question about Prettylink. In the playback, he stated my name and stated that he doesn’t use it, not required now. He said it’s entirely up to you to use it or not. He chose not to because the rel=sponsored affiliate links tag takes care of that for the SERPS. That is to let Google know it’s not a spammy link. I deleted the plug-in because of Jay’s answer. You can use still use it, just not useful, it’s a preference of his not to.
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1Rudy1 Premium
Interesting..I use pretty link only because it shortens the affiliate link. Some of those links can be long. Also, by cloaking, you hide the actual affiliate link. If someone were to copy the link to share, they could knock off the affiliate ID.

I don't know what SERPS is.

Rudy
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Christorv Premium Plus
You probably would have found this out already but I think that is Search Engine Results Places (ie SERPs)

Now with your explanation, I am quite interested in pretty links- hopefully it isnt expensive if it is paid
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richardgb Premium
It isn’t needed for cloaking nor url shortening however it is useful for efficient management of links.
:-)
Richard
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richardgb Premium
I use the free version.
:-)
Richard
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richardgb Premium
SERPS = Search Engine Results Pages
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1Rudy1 Premium
Thanks...
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1Rudy1 Premium
No, it's free...simply go to add new plugin, type in pretty links and voila!

Rudy
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BrendaMZ Premium
Jay mentioned another one for link management but forgot which plug in that is, would need to watch the replay again.
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richardgb Premium
That would be interesting to know if you find out. Thank you!
:-)
Richard
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BrendaMZ Premium
It was something else called external links plug in, not related to affiliate links. There was a discussion about cloaking and not cloaking, you can watch the replays, it’s up from last Friday’s training.
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richardgb Premium
Thank you!
:-)
Richard
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richardgb Premium
Hi Brenda... I have now watched Jay's video. Thanks for the heads up! It seems that over time it will likely become important to avoid cloaking.
:-)
Richard
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BrendaMZ Premium
Exactly. I am glad you did watch the replay, awesome.
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richardgb Premium
Hi Brenda... and the plugin Jay recommends (has been testing) is called "WP External Links".
:-)
Richard
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BrendaMZ Premium
Hi Richard. Yes, I saw that in the video. Thanks for the reminder.
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KCSquirrels Premium Plus
Jay explains this very well in this tutorial.
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Silentsly Premium
rel="sponsored" is for spiders/SERP ranking (use them on affiliate links)
affiliate statement is for humans and legal purposes
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1Rudy1 Premium
Ahhhh. That makes sense. Thank you.

Best answer! Gold star for you..grin.

Rudy
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Newme202 Premium
Hi Rudy
Maybe this from Diane's latest blog will help Happy reading :)
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