PPC Device Targeting For Beginners

byVitaliyG

58K followers

4 weeks ago

When you create ads on popular places like Google and Microsoft (Bing), they are displayed for 3 types of users:

• Mobile
• Tablet
• Desktop (laptops)

However, not all users who visit from these 3 types of devices are the same and typically desktop clicks are valued to be higher than the other 2 because there is just more attention, more conversions and a better reputation for desktop users to convert into sales/leads. This video showcases a simple way to set your ads up so you get more desktop users than the other 2 in Google Ads.