I've been a WA member for over 5 years now. In that time, I've "discovered" a method of conquering large markets which are seemingly impossible to conquer. I'd like to share this method with the WA community. I know it'll help you. I'll even provide you guys with case studies :)
Before I get into this method which has personally worked for me, I'd like to mention that although I've been a member of WA for over 5 years now, I've almost never given back to the community in terms of helpful blogs or services.
This is really due to 1 reason: I want to be sure what I recommend works & not be one of those guys who knows a lot of info or talks theory, but has little success to show for it. There are many people in this world, including WA who have that habit and personally I cannot stand it.
There's a saying that goes "Those who can't, teach" and I don't want to fall into that category! This is one of the reasons I recommend following people who TRULY have great experience and reputation to back up their talk.
Now that I've cleared that insecurity issue ( :D) we can get to the topic of discussion! Rest assured what I write here works and I back it up with proof. 3 case studies in fact!
Here is the basic theory:
You have a VERY competitive niche. You can't get into it no matter what you do. PPC is too expensive, there is too much competition via SEO and no matter how much good content you write or follow the rules, you just can't seem to make it. Is it time to call it quits? NO!!!!!!
Instead break the niche down into smaller subsections. Those have lower competition, but still high traffic.
How to conquer the unconquerable niche:
Step 1: Find a tough niche.
Step 2: Dissect the niche into smaller sub niches! (examples provided below!)
Step 3: Write articles/blogs/websites to conquer those sub niches. Use SEO/PPC methods taught here in WA.
Step 4: Profit!
Case study 1:
The niche: A few years back, there was (and still is) a very popular diet called Fat Loss 4 Idiots. This product is by the way advertised on Clickbank! Keywords for this market were incredibly competitive.
The product was selling VERY well and many affiliates were jumping on board to promote it. The first 5 pages for "Fat loss 4 idiots", "Fat loss for idiots", "Fat loss 4 idiots review" and other related keywords were all way too competitive to promote with.
You could try to promote this market via another popular diet out there, but there was tons of traffic looking for this exact keyword.
So here's how I used that 4 step process in this niche:
1. Step 1: Find a tough niche: Fat Loss 4 Idiots.
2. Step 2: Dissect the niche into smaller sub niches. I studied Fat Loss 4 Idiots and discovered they used a method of dieting called "Calorie shifting". So I took a look and guess what? Calorie shifting and keywords related to it have LOW competition, but high traffic.
Fat Loss 4 Idiots --> Calorie shifting --> (Keywords) calorie shifting diet, calorie shifting guide, how to calorie shift.
Ladies & gentlemen, we now have at least 3 keywords to work with!
Step 3: Write articles/blogs/sites to conquer those keywords. Here is the result:
http://ezinearticles.com/?How-to-Calorie-Shift&id=814828 (Over 100,000 views)
It links to my promotion page:
Step 4: Profit! Type calorie shifting guide into google and you'll get my page as #1. This page has made me $1,000s over the years. And it's all free traffic people!
Case study 2:
The niche: Ever saw the Jason Bourne movies with Matt Damon? If not, it's about a super assassin who forgets who he is, but he totally kicks ass. Long story short, there were many people who enjoyed watching these movies, BUT how do you profit off this niche?
Well one of the key things people noticed in the movies was how Bourne fought. Man oh man if you never saw those fight scenes, you don't know what you're missing! But guess what? There was very little information BUT A LOT of demand to KNOW how to fight like Jason Bourne!
Step 1: Find the niche: Jason Bourne.
Step 2: Dissect the niche: How to fight like Jason Bourne. Remember look for smaller broken up keywords that are related to the niche or are a part of it!
Step 3: Create articles/blogs/sites: http://howtofightlikejasonbourne.com/
Step 4: Profit! This website gets nearly 4,000 views a month! All free traffic! the purpose of this site is to collect an email list and then send out promotions for the relavent niche in question (fighting like Bourne).
Case study 3:
The niche: The dukan diet. This is literally one of the MOST popular diets in the last decade. And all for false reasons! A few years back, we had a Royal wedding. Before it took place, the would be princess at the time was rumored to have used this diet to prepare herself.
What ensued was sheer insanity! People all over the world looking at the dukan diet online and wanting to try it. But here's the truth: She never used it! Just the sheer speculation caused this explosion in popularity!
Anyway this niche wasn't very successful for me because I didn't really focus on it (my mistake!), but here was the breakdown:
Step 1: The niche: Dukan diet
Step 2: Dissect: I had to find keywords that were smaller than this one and more long tailed. This one came up: "how does the dukan diet work".
Step 3: articles/bogs/sites: I wrote an article on streetarticles for it and guess what? It's the second result whenever someone types: how does the dukan diet work.
Step 4: Profit. There wasn't much profit in this, but the traffic is there people and this example is to illustrate that even the most competitive niches have their opportunities!
Summary & more examples:
There are more case studies with this, but the whole point of this post is to show you any niche can be conquered, perhaps not head on, but using this "back door" method.
Another example: P90X. A VERY popular workout. But WAYYYY too competitive. So again break it down into smaller subniches. In this case I had to find out how it works. A few words came up: Muscle confusion (the method of training it uses). I also discovered the market for women & p90x was MUCH smaller. Sooo....
P90X--> (break it down into smaller keywords) P90X for women --> P90x results for women --> Muscle confusion.
Here is a site I made for P90X for women: http://p90xresultsforwomen.com/
The keyword is actually quite competitive, but WAY less competition than the actual P90X on it's own!
Break down large niches! If there is a method to a niche, exploit it! For P90X, muscle confusion was a less competitive keyword. So was P90X results for women.
For fat loss 4 idiots, it was calorie shifting. And there is HUGE traffic/money potential in these niches.
Again, BREAK down the large niches! Every market has a # of things it's composed of. For diets it could be method, how it affects different genders, if there is a large niche that has different services, break down each service and separately target those keywords.
Every large market/niche has smaller niches to it. Find those small ones and you'll be very happy with the traffic results!
Don't attack the niche head on. Go in through the window, back door. This method helps you do that!
P.S. Since I was asked about this already, I wanted to point out something very important:
Article marketing is no longer a method I would recommend to use for targeting keywords and linking back to your site. Instead use the same methods I mentioned above and apply them to your website.
So whenever you find a new low competition keyword, write an article about it ON your website.
Some of the case studies I mentioned above happened a few years ago, back when article directories still carried some weight in the SEO world. This is no longer the case in 2014 and moving forward.