Attention: PPC & Affiliate Bootcamp Phase 6 People. You need to read this!

Last Update: October 09, 2013

In honor of phase 6 of boot camp being all about PPC, I'd like to share with the WA community some really good and HORRIBLE experiences I've had with Bing Ads, the topic of Phase 6's training.

I've had years of experience with this organization and through my ordeals and successful times with them have developed a few "rules" I HIGHLY recommend you follow to ensure you don't make the same mistakes I did.

Before I get to these rules, I'd like to share some seriously crazy and what I believe to be retarded policies I've had to endure from Bing and something you may very well end up encountering if you also choose to do business with them:

Story 1: Careful what you promote. It may get flagged and it may not even be your fault either...

I was trying to promote a kettlebell program through a popular fitness DVD called "Brazil Butt Lift". I chose my keywords carefully, put them up, checked back a few hours later, nothing. Why? Because the word "butt" was flagged.

Now this is something you'll likely find in Adwords too, but my problem was that I my ad was only flagged for 1 country: Singapore.

What's even more unusual is that I DIDN'T even choose that place to show my ads, but it did, and it was because that place flagged my ad that it never even showed anywhere else. No matter how much I fixed it, the problem still persisted.

It took me (I kid you not) over 3 weeks to resolve this ridiculous issue. 3 freaking weeks. The problem was not mine, but Bing's but in order to solve it, I had to...

1. Call them up several times to clarify exactly what my issue was.

2. Escalate the issue to a supervisor (because most of their support staff don't know squat, even though they are VERY polite).

3. Keep waiting for them to resolve the issue with their technical staff.

I also have another version of this same story where I tried promoting P90X, but couldn't because the keyword "P90X" was a trademarked name. It took me another few weeks to actually settle this issue.

Story 2: Careful. If you screw up with them once, it'll haunt you for the rest of your days with them...

Apparently once you have an issue with 1 campaign/ad, your entire account gets flagged and this can negativity affect any current/future ads you may have.

What's worse is that this is something you aren't told in addition to some support staff not even knowing about it either. It's like a permanent record which inhibits your progress in life. How crazy is that people?

After my above issues took place (story 1), I noticed a decline in overall traffic #'s and called them up. It was then and only then that a supervisor revealed to me there was a flag on my account and that I could not take it off.

In the rules below, I'll show you how to avoid this.

Story 3: How I lost out on 5 figure profits because of Bing.

This story will always piss me off just thinking about it. I discovered a VERY popular diet which ended up making me 6 figures (full case study here). But since this success story dealt with Bing, you know there's going to be problems, and here is the one I encountered...

My first month with this niche yielded 5 figure profits. However, early in to the second month, something happened...

My ads VANISHED. Yep, just like that. I checked my CC, checked my account. Everything was fine. But the ad still didn't show. What the hell was up?

I called up Bing and no matter who I spoke to, the answers I always got were...

"Well sir we need 3-5 days to escalate this further". Then after that time period, they'd call me and say...

"Sir we're still figuring this out, we'll call within 7 days". Then the same trend would repeat itself.

Please keep in mind that for each day my ad wasn't up, I was losing out on A LOT of money. I wasn't kidding when I said 5 figures and this was MONTHLY profits.

Needless to say, I was pissed. And from what the support staff were telling me, I didn't do anything wrong, which added fuel to my rage.

A month had passed with no end in sight to my problem and I finally decided to stop waiting for them. I opened up another Bing ads account through a friend of mine and remade the same ad there (I paused the original in my old account so as not to cause any problems). Here's what happened...

The profits resumed! Hallelujah!

But here's the kicker...

6 months after this issue took place, I finally get a call from Bing. This time, they say they've figured out the problem and here it was: My monthly bid for this campaign was too high. I set it to $5,000 daily, and Bing multiplied that by 30 days and this total amount was apparently too high to their service to recognize, so they shut down my ad.

But no one knew about this, not the staff, not the supervisors, not even the technical people. It took them 6 months to figure out the problem was THEIR system. Had I waited for them, I would miss out on 6 months worth of profits. And for a niche that was making me 5 figures monthly, I couldn't wait. I doubt you could either!

Now with these horror stories in mind, let's get down to the rules to help you avoid all this crap I had to deal with...

1. Whenever calling up Bing, always, and I mean ALWAYS ask for a supervisor right away.

The support staff is pretty clueless when it comes to finding solutions for your problems. Most of the time, they'll give you cliche answers which will leave you wondering what you're supposed to do. Always ask for a supervisor.

What will usually happen you call up Bing is that your problem will be escalated anyway to a supervisor and that takes 3-5 days. So in reailty, by going through the standard methods, you just wasted 3-5 days instead of just going to the right person immediately. Don't make this mistake. Go straight to the head honcho and let them find the answers for you.

2. Don't set your daily bids into the $1,000s.

I had to set mine to that because my ads were costing this much everyday. If you set yours too high, you may wind up in the same problem I had in story 3. Only keep your daily bids high if you are actually spending close to that much.

3. Always have another Bing account set up (just in case).

Having a plan B when it comes to Bing ads is crucial. Depending on them to fix your problem quickly is something you WON'T encounter with this system. That is why when TSHTF, head over to account B and continue there.

Note: If you're looking to re-create the same ad on a different Bing ads account, make sure to always pause the original so as not to cause problems.

There you have it, the 3 rules. I had to learn them the hard way, but through this tutorial, you won't have to!

One other thing most people run into when doing PPC is the question of whether or not Bing ads is even worth doing and if they should stick to Google adwords. Here is my answer:

Bing ads WORKS. It's def got a lot of issues, but it also has a lot of opportunities and flexibility you won't find in Adwords.

Here is a blog post on this which will help you understand: Bing Ads vs Google Adwords.

Cheers all!


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Stella741 Premium
Hi Vitaliy

I found it interesting to read your post about Bing ads. What I don't understand is that with all the experience you have, why haven't you got an email capture page on your site?

You could form a relationship with the people who come to your site via Bing ads and make even more money!

It was for this reason that I paused my ad campaign and joined Aweber to pick up email addresses and names. I am still in the process of dong this today.

Anyway, your post is very interesting and thank you for the info you have so far provided. It really makes one think!
VitaliyG Premium
I do email capture pages on some of my campaigns Stella, but most of the time, I just focus my time on the ones which convert quickest, which are product reviews into promoting WA.
boogi918 Premium
I have an ad group that wont enable it has the yellow caution sign on the ad group do you know why this is? I searched for an answer the advice it gave me didn't help the problem it told me to click enable in the "edit" tab and still nothing happen after it refreshed..
VitaliyG Premium
I would call them up Chris and ask them. Maybe you have to change the wording on the ad or there's some sort of ridiculous flag on the account you'd have to remove manually through them.
luck3 Premium
disappointing to hear what happened, but helpful. thanks.
Yenomym Premium
Thanks for sharing.
Bizkid55 Premium
Thank you for the great advice I am a newbie and am trying to make sure I do everything right the first time that is why I am giving myself a yr. to do this but because of good blog content you could save me a lot of time and money. Thank you again Vitally and good luck!
LynnCampbell Premium
Excellent, excellent advice! Clearly written. Easy to understand.
Papi Premium
Thanks for this " warning" on Bing.
Will definitely follow your 3 rules.
Especially #3
mijareze Premium
Wow, we really do have to be extra careful!
ThomasPaul Premium
You're playing a dangerous game having multiple accounts if that is expressly prohibited in their terms and conditions.
VitaliyG Premium
Having multiple accounts is not prohibited. Bing staff confirmed this before I even went in that route.
Mike1942 Premium
Vitally, this is excellent advice to know! Hitler and Goebbels would have "licked"their fingers to have this kind of propaganda tool! Is that how far we have come?
VitaliyG Premium
I doubt it's gone that far, but help these days from big networks is overrated.
Mike1942 Premium
You obviously haven't lived long enough yet. This is exactly what happened in the early 1930's; people ignored what was going on!
Linda-777 Premium
Reminds me of one day I got a warning from Google, because I was promoting prescription sunglasses. The warning was no medicines or drugs are allowed to be promoted. Just because of the word prescription I got hit on the fingers.
Blessings in abundance
VitaliyG Premium
Well there's another story I could talk about Linda lol.
Grendall Premium
And all this happened because you used the word "butt". I don't even consider that an obscenity. Do you think they would've reacted the same way had you used the word "buttocks"?
siamjerry Premium
Thanks for sharing this Vitaliy!
Marcus1978 Premium
Hi, someone else just pointed me in the direction of this. I've been recently using Bing Ads, and after a few problems at the beginning it seems to be working well. I see your post is 2 years old. Do you think things have improved at Bing Ads since then?
VitaliyG Premium
A little bit, but they are still having problems.
Marcus1978 Premium
Well, I'm not promoting anything dodgy at the moment, so hopefully I can avoid that problem. Just completed Lesson 8 of Bootcamp Course 6. I've had a few referrals from the ads recently (2 have gone premium), but I'm really hoping I can scale it up and really get the referrals swarming in very soon.
RichardU Premium
very good info. Thanks
CharlotteM Premium
Oops wrong section for a newbie hahaha xD but i will remember it for the future thanks :)
rufat Premium
good stuff, thank you
EddySalomon Premium
Thanks. I'm still stuck on the 5 figures for this one campaign! Well played.
VitaliyG Premium
Yeah it was a nightmare to deal with Eddy. But hey, at least it was eventually resolved lol.
IslandMike Premium
This is a keeper article -- and well written. Not likely to forget the word BING!
choppydo Premium
Wow what a mess! Nice to see you took action to save a profitable campaign. I'll keep this all in mind as I start my first mini-campaigns. Thanks for sharing.
nathaniell Premium
I totally missed this post - thanks so much for the writeup. It's always great to learn from hardships of others (no joke). I actually called them today, and can concur that they definitely don't have everything together.

1) I was put on hold for 30 minutes. I hung up, called back, and was connected right away.

2) The staff rep didn't know the answer to the question I asked and took about 20 minutes to figure it out

The lady was very nice, and I'm pretty sure Google doesn't have a phone number (so I can't complain TOO much), but I'll definitely watch out for these things. And OUCH. That's a hard hit to your income man. I feel your pain.
craigOs Premium
Very interesting post. I will definitely keep your tips in mind. Thanks for sharing you hard learned lessons with us all. Thanks for your help.