5 Reasons to Use Video Marketing

Last Update: October 09, 2013

I have been doing video marketing now for sometime and wanted to share a few tips with you all.

5 Reasons to Use Video Marketing

1.Video Sites Get a Lot of Searches - Don`t underestimate the search function in Youtube. For the longest time it had more searches than Google... This of course depends on your niche.

2.Rank Well - With proper optimization of the video you will rank well in the search engines.

3.Get Noticed - Video will stick out in the search engines

4.Connect With Your Audience - You can connect with your viewers in a different way then when you write. Weather you are in front of the camera or if you do a screen-cast you can use your voice to connect, to grab attention of your viewers.

5.Traffic – using video marketing can get you a lot of traffic to your website.

5 Tips When Doing Video Marketing

1.Work not only with your videos but also with your channel. By doing that you will get a higher PR rank and your videos will rank better when you submit them.

2.Use the description section. Don`t just spam the description section with keywords use it to write an article of what your video is about. The search engines notice it and your video will rank better.

3.Use the annotations – Leo has an excellent video to explain this (link provided below).

4.If this is something you want to try, video marketing, but have no idea how or where to start try Fiverr.com. You can get decent videos to start with over at Fiverr for yes 5 bucks.

5.If you don`t want to get in front of the video, try to do some screen cast videos. I have tried the screen-cast o matic a great tool to use. Jay has an excellent training on this (link provided below).

Great Video Resources Here at WA;

Annotations and External Links

Making Screencasts - Webinar

How to Create a Free Screen Capture Video

Hope this helps,

Veronica

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ninjaflow Premium
Thanks, Veronica!
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veronica.l Premium
Sure :)
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bprsawford Premium
Hi, very interesting post, I have used video but not in the way you mention here, I just uploaded them to my site and linked others from my youtube vids, Can you clarify your comment "Work not only with your videos but also with your channel", what channel?
Do you think a hello and welcome video on my home page might work?
To your success!
Bernie .
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veronica.l Premium
Hi Bernie,

When I say work with the channel I mean the YouTube channel or where ever you host your videos. This could mean optimize the introduction on your channel, add a picture. be active within that community leave comments and likes all this will help with your over all "status" and your videos will rank better.

For some niches and sites a welcome video is great, I personally like when they are integrated with the content and does not annoyingly pop up.

Veronica
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bprsawford Premium
I hate pop ups so agree there, thank you for your personal reply, that is all clear to me now! Don't you just love WA, where else would you get this up close and personal with great people who want to help you to succeed?
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veronica.l Premium
WA is a great place :) let me know if you have any other questions,

Veronica
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BIS Premium
I agree with you Vicky - video is really important - though challenging for some people to come to grips with. Your suggestion of using Fiverr is a good one.
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veronica.l Premium
Yes, it took me forever to get over the "bump" of hearing my own voice on a screen-cast... I know we have talked about that before :)

I like the saying "being comfortable is overrated" sometimes you just have to get out there and do it. Fiverr is a good way to get some videos out there.

Veronica
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welshy Premium
Well said Veronica, video and video marketing is something you definitely shouldn't be leaving out.
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veronica.l Premium
Absolutely, a good way to get ranked for keywords! I recommend some good resources too :) you might have read one of them :)

Veronica
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welshy Premium
Yes I did see that :) Thanks for including the resource.
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veronica.l Premium
Of course a great relevant one!
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zdad Premium
Very helpful tips, thanks Veronica!
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veronica.l Premium
Glad you liked it!!
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