30 Day Plan of Action
Every month in an auto dealership is a year. The beginning of the month is set with goals, given a quota to reach and everyone starts out fresh. The previous month is gone, whether it was a good month or a bad month, it isn't brought up. Everyone is now focused on the next 30 days and how to achieve desired results.
Some salespeople develop a plan of action, some sit back and 'hope' this month brings better results. There is a board in our dealerships with the sales count on it. It is very visual evidence of which sales people adhere to a plan. The people with a plan are always at the top of the board with sales.
As Marketing Manager, I have taken the 30 day and further broken them down into 10 days each. The first 10 days are developing newsletters, new rebates and general advertising. The second 10 days are gauging where each store is on sales and adjusting revenue accordingly. The third is what I call 'The 10 Day Push'. If we are behind in sales, I will amp up and go through the CRM pulling 90 day out leases and tailor emails towards specific customers.
Now, all of this can be very fast-paced and sometimes overwhelming. This is why, if months are years in a dealership, it does feel (on some days) that I have been working there for 48 years.
I will with some adjustment, approach WA with the same 30 day plan for myself. This way, I am laying bricks every day, soon, I will have my Rome!
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Recent Comments
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Good post. Very intense! Bit out of my kilta cos I'm not a salesman, but it sure makes you think. When you've done your Rome you can build me a venice
It works for anything that you want to achieve; dieting, fitness, quitting a vice... it's not a sales tool. I am in marketing :D Thanks, for your comments :D I will consider a Venice, next :D
That was inspiring Sherry. Makes me think about what milestones and daily/weekly/monthly plans I should be estailishing.
When ever we go after some large goal, it always makes sense to break it down into manageble chunks.
And, As you said in your article the sales repes with the plan were the monthly leaders. It only makes sense.
Thanks for the inspiration!
Steve
Great post! I like that idea. Time management is the biggest challenge I am facing in my work with WA!
I am currently looking for a new gig as a bartender. I really want to have my days free to work on WA without any interference. Wish me luck!
Thank you! Good luck with bar tending! I have done that and LOVED it! I had just moved to a new area and wanted to meet people. I figured I'd be better off behind the bar, rather than sitting at it :D
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Great post! I like your plan and thanks for sharing.
Thank you!