The 7 Steps to Tell Stories That Sell By Tutorman
In this post you will learn how to tell stories that sell. In the first part you will see the formula for telling stories that sell products or services. After that you will see example #1 - A Story that promotes Wealthy Affiliate using this method. After that you will see example #2 - Telling The Tutorman Story, but there is a slight difference in this formula. This method is almost exactly the same as how they tell stories in Hollywood in blockbuster movies such as Superman, Star Wars, Avatar, etc.
The 7 Steps to Tell Stories That Sell By Tutorman
1. Your story needs a hero and that's You!
So introduce yourself.
2. There is a 'Back Story', when your share how and where you got started.
And 'Share your Goal' and this is the same goal that your target market has!
3. There is a 'Guide' who leads you to a discovery.
Someone who leads you to someone or shares something that gets you closer to your goal.
4. There is a Tool: that they told you about that you start to use that is significant in your quest for victory.
It may even be a strategy that they told you, so share it with your reader/listener!
This is not the end of your story, but just the beginning...
Your target customer needs to know you like you and trust you and they will see that you are the one to help them and not your 'guide' or mentor.
5. Adventure:
You experienced some success from your 'Guides' advice but you really failed. What did you try and what milestones did you reach?
6. There were 'Challenges' slowing you down:
There are some pain points with your target customer right now!
Those failures left you feeling like shit.
Your 'guide' didn't give you the secret sauce as you thought he did.
Show your emotion! Tell your target customer what's wrong with all your competitors products and services.
Tell your target customer why your solution is better!
7. There is a New Discovery and this is the secret that nobody else knows.
This new discovery is your product or service offering.
There is also a Victory where you live the life of your dreams.
See my example #1 (Promoting Wealthy Affiliate): https://my.wealthyaffiliate.com/tutorman/blog/the-one-thing-...
See my example #2 (The Tutorman Story):
https://my.wealthyaffiliate.com/tutorman/blog/the-tutorman-s...
To your better story telling,
Tutorman
P.s. Leave a comment if you enjoyed the training, or if you have any questions!
Recent Comments
9
DarrenNicola,
I'm glad you got value from it. I feel like I succeeded! I now have the encouragement to write 5 more posts. Awesome, thanks Leo.
A good step by step on how to get your buyer or reader with you and get the business going. As always, trust is a hard currency. We should be sincere, honest, reliable and transparent!~
Hi tutorman,
Great tips, this formula can work for any niche.
Bookmarked for future reference.
Thanks.
Thanks Tony, your praise is fuel for me to help others. But more than bookmark, try the formula for yourself today!
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Great post ... now I'm going to checkout your Tutorman story.
Please checkout my story too ... I too have a little experience with the movie "Die Hard 2" with Bruce Willis. see link below: Back to Your Future - Energy Boomerang! Best, John
"Whatever you believe ... with strong emotion (energy in motion) will come back to you like a Boomerang!"
feel free to more of this on my website (I started WA 2 months ago and my site is still a work-in-progress.)