2.3 Digital Product Creation Secrets - How to Create Your Video Value Series

Last Update: February 02, 2020

2.3 Digital Product Creation Secrets - How to Create Your Video Value Series

Q1: What is your video value series about?

A1: Your ideal customer's biggest pain points! In my example it is the challenges faced by entrepreneurs who have a business online!

Q2: What are your ideal customer's biggest pain points or challenges?

A2: In the Digital Marketing niche the biggest pain points are the topics listed in this image:


Q3: How will you solve your ideal customers biggest pain points?

A3: This is what I do:
a) I will create a training video for each of the 5 biggest challenges of my ideal customer.
b) I need a plan, and my plan is to SOLVE MY PROSPECTS BIGGEST CHALLENGES STEP BY STEP giving massive value to my ideal prospect.

I will give them all the answers clearly!

My product launch funnel will consist of 5 videos that answer the biggest challenges that entrepreneurs face when building their business online.

In the 1st video I will show them how to: Generate Traffic and Leads
In the 2nd video I will show them how to: Proving the ROI of Our Marketing Activities
In the 3rd video I will show them how to: Securing Enough Budget
In the 4th video I will show them how to: Identifying the Right Technologies for Our Needs
In the 5th video I will show them how to: Managing Our Website

Q4: What is your plan to make money?

A4: During the video value series in the product launch funnel, my propect will get to know me, like me, trust me and see me as 'the authority'.

Then when they see me as 'the authority', I will be able to sell them anything!

MESSAGE MARKET MATCH:
I will match the prospects challenge with my solution.
The product I will sell is called Tutorman Blueprint and it will clearly show how i did it successfully and they can model their success on my success.

Yes i show them that with each of my 5 blueprints they can:

1. Generate Traffic and Leads Quickly and Easily!
2. Proving the ROI of Our Marketing Activities;
3. Securing Enough Budget;
4. Identifying the Right Technologies for Our Needs
5. Managing Our Website
and do it more efficiently, saving timeand money.

My training will save them time and money because it is a SHORTCUT!


I will show them how I use my Superhero Tool to help them achieve success more quickly and easlity than doing everthing manually.

I give my prospect 3 bonuses:

1. A coach (me) who will help them overcome any of their challenges. They get access to my support 24/7.
2. A proven step by micro-step program of over the shoulder videos that eliminates mistakes.
3. Laser Focus.

Q5: How do you create your video value series?

A5: I create an over the shoulder video recording of how I solve the 5 biggest challenges above!

I use Camtasia Studio to record my screen; edit; and produce the video into .mp4.

I upload the video to Wistia because this is a professional and efficient video storage and player.

I can embed the video into my website product launch funnel!

To Your Success,

Tutorman

'Helping People to Help Themselves and Freeing the World!'

In the next part of the series you will learn: 2.4 Digital Product Creation Secrets - How to Record Edit and Produce a Video with Camtasia Studio!

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