Most people on Wealthy Affiliates will have mastered the actual building of their first website and will be starting the fill the site with meaningful content. Tougher than you think, or a piece of cake?

There is no doubt that while a number of members will be happy with the content writing for their website there will always be a majority for whom writing has always been, how shall we say it, one of their "least favourite" tasks.

It's important to remember that your website is your shop window to the world. It's a glimpse into the soul of your business and for most of us it's the first point of contact for a customer or client. Your biggest challenge? Time.

The average web user has the attention span of a goldfish and needs to be grabbed from the very moment your site resolves on their screen. Not only must they be grabbed, but that attention must be maintained until you're confident your message has been read and understood and that the reader is ready to act. Your reader has between three and six seconds to become hooked; fail, and they've hit the back button and moved onto another site.

So what are the main points to look out for, and how do we make sure we've covered all the bases?