Introduction

Welcome to my tutorial about writing for your audience!

My name is Steven and I will guide you through my tutorial about writing for your audience.

I have a lot of experience building websites, as I previously owned a website building company. I went to the customer to index their needs. I had to figure out what audience the company was targeting and all of their products and services the company was offering. I went home and did build the websites (usually together with a designer). You can read more about me on my profile.

What Will You Learn?

When you have chosen a niche, you also choose an audience. This last part isn't always as easy and is definitely not well enough explained in the course material.

In this tutorial I want to show you how you can define your audience. When you actually know your audience, it will be way easier to write articles for them.

I will also show you how you figure out what your audience want. With knowing what your audience is and wants, it will be easier to figure out how to write for your audience (writing style).

I will conclude the tutorial with an easy to use template for writing posts, structuring your post for your audience.

What About SEO?

SEO is also important of course, but not important for your audience. SEO is Search Engine Optimization. You do this for Search Engines because they are not as smart as your audience yet.

But SEO is not more important than writing for your audience. Your site is not meant for the search engines, you want to tell or teach your audience something. The search engine isn't going to buy from you, your audience might.

Next up: Choosing a Niche & Audience