People don’t seem to have a problem talking, so why do we have such a problem with writing? Are we afraid to put our thoughts on paper? Afraid people will not like it or disagree with it?

Have you ever read a post or blog that looked like it was written by a Philadelphia lawyer? Full of big words that even they, probably didn’t understand. Long, boring sentences and paragraphs that stream off into the wild blue yonder.

If you want to reach the average reader, you must write for the average reader. Your blog or post should contain small, easy to understand words. Sentences should flow like a comfortable, bubbling brook. Your writing should be written for the reader, not for you.

Write with conviction. Write with authority. Know what you’re talking about. Use the product or service you are trying to sell. Many years ago, I was a pilot and an airplane mechanic. One of the requirements was that when we worked on a plane, we had to test fly it.

Not, that’s different than an automobile mechanic. If the car breaks down on the test drive, pull over to the side of the road and call the wrecker to pick you up. In the airplane, you can’t pull over on the side of the road!

In writing, you must believe in yourself…have confidence in what you are saying. To have that confidence, you must have the experience or the training to be an authority. Again, don’t try to be something you are not!

Shakespeare said it well in Hamlet:

“This above all: to thine own self be true

And it must follow, as the night the day

Thou canst not then be false to any man/Farewell, my blessing season this in thee!”



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FKelso Premium Plus
Well,I usually use pretty simple words...so guess I'm okay.
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Joes946 Premium
Fran, you are always okay. Love your posts.
Joe
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FKelso Premium Plus
Bless your heart-bone -- thank you.
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Joes946 Premium
Confess - that’s a new one 😁
Thanks
Joe
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edhozubin Premium
I agree 100%, however, you have to pay your due's and complete the training work in its complete entirety so that the confidence you have will survive the big test. I love your posts Joe946.
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Joes946 Premium
You are 100% right.
Joe
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jayhey Premium
Thanks for the post-Joe

I wrote a post that involved me having to reword a few words so an audience can have an easier time reading it.

I do sometimes get carried away with some of my posts.

But yea this just shows that in order to get the best out of your content. You have to take a step back and sometimes reword it to make sense to everyone.
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Joes946 Premium
Great
Thanks
Joe
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VirginiaA43 Premium
Thanks for the post, Joe.

Virginia
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Joes946 Premium
Thanks Virginia
Joe
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Sabininja Premium
Very true! Would it be ok to insert some jokes in the article? My personal writing and talking style us always accompanied by fun analogies, but not sure if it will make me look not serious.
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leoemery Premium Plus
I do it all the time - the best way to write is the way you talk. In fact here's somehting I said in one of my reviews:

Believe me, if there was a button I could push to make money online. I’d be hitting that thing like a monkey on amphetamines.
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Joes946 Premium
😂
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Joes946 Premium
By all means. Just make sure they're clean. 😁
Joe
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Sabininja Premium
😂😂 OK! thanks for the reply.
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littlemama Premium Plus
Yes, it's encouraged to write in your own style and voice so however you want to write is your choice. People will get to know you by the way you write and express yourself and it'll be the best way for you to write as it'll flow better in your own voice than to try to mimic being a certain persona.

You're on the right track Sabina! :)
Grace
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Sabininja Premium
Thanks so much for your help! I’m so happy I found your channel :)
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littlemama Premium Plus
Aww, me too Sabina! Glad you are happy here. :)
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