In this training, I’ll analyze four different types of Search Intent and how content can be optimized to increase your Click-Through-Rates (CTR) in search results, improve organic rankings, and revitalize visitor engagement on your site.
What Do You Understand By Search Intent?
Search intent is the purpose for performing a search. Though keyword intent, search intent and similar words may be strange to you, you perform these actions on a daily basis when you search for something.
For example, when you type Weight Loss in the Google search bar, your purpose might be to find the Weight Loss sites. However, someone else’s intention may be to find podcasts about losing weight.
We have 4 major types of Search Intent: Informational, Navigational, Commercial, and Transitional Intent.
You might want to believe your site is keyword-optimized enough and you’re building out quality content for your audience. So, why do you need to work more earnestly?
Optimizing your site for keywords is good but this isn’t enough because they do not provide enough frames of reference. If you can understand search intent, you can deliver the most relevant blog post, page, or guide, rather than hoping to get results when a specific keyword appears.
I would like to feature some of the products on my website for the Christmas season. Can I do this with a squeeze page? How could I do that? Show the product and an image and give a link to the post where it can be found? Uncertain how to do what I want to do.