In this training, I’ll analyze four different types of Search Intent and how content can be optimized to increase your Click-Through-Rates (CTR) in search results, improve organic rankings, and revitalize visitor engagement on your site.

What Do You Understand By Search Intent?

Search intent is the purpose for performing a search. Though keyword intent, search intent and similar words may be strange to you, you perform these actions on a daily basis when you search for something.

For example, when you type Weight Loss in the Google search bar, your purpose might be to find the Weight Loss sites. However, someone else’s intention may be to find podcasts about losing weight.

We have 4 major types of Search Intent: Informational, Navigational, Commercial, and Transitional Intent.

You might want to believe your site is keyword-optimized enough and you’re building out quality content for your audience. So, why do you need to work more earnestly?

Optimizing your site for keywords is good but this isn’t enough because they do not provide enough frames of reference. If you can understand search intent, you can deliver the most relevant blog post, page, or guide, rather than hoping to get results when a specific keyword appears.



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AlanJE Premium Plus
That is fantastic training Israel. I have bookmarked it so that I can re-visit it and really analyse and use the information, thanks Alan.
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Israel17 Premium
Glad you found this training helpful, Alan! Really appreciate you bookmarking it! Optimizing your content for search intent will help ensure that you start getting some decent amount of organic traffic, especially now that Google has just updated its search algorithm with BERT - a machine learning system that is made to understand natural language better than RankBrain. Thanks for your time!

I've written a training tutorial about Google BERT. I hope you've read that! You can check it out at leisure. Thanks for your time!

Israel Olatunji
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FKelso Premium Plus
So is a squeeze page like a landing page? Where can I find a model that shows me how to use it?

I would like to feature some of the products on my website for the Christmas season. Can I do this with a squeeze page? How could I do that? Show the product and an image and give a link to the post where it can be found? Uncertain how to do what I want to do.
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Israel17 Premium
Hey Fran, thanks for leaving a thought! Yes, a squeeze page can mean the same as a landing page, and you can use that to feature any product you have on your site for the upcoming Christmas season. Yes, you can show the product, an image and the link directing to the post on your site where readers can find it. All is possible in an effective email marketing system. I'd recommend you set up an ideal email marketing system with MailChimp. You can start for free. And if need be, I may have to write a guide on this in one of my future training resources. Thanks for reading!

Israel Olatunji
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don1rock Premium
Hey Israel,
I learn something new every time I read one of your lessons. Thanks for the help.
Don
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Israel17 Premium
Thanks for taking the time to read this valuable training resource, Don! Really appreciate your commitment and high level of dedication to success, my friend! Optimize your content for search intent following those working practices and start improving page rankings in earnest. Thanks for leaving a thought!

Israel Olatunji
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timstime20 Premium
Good information
Thanks
Tim
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Israel17 Premium
Most welcome onboard, Tim! Glad you found this training awesome and informative! By optimizing your content for search intent, you'll watch your blog skyrocket on search engine results pages in no distant time. Follow the fundamentals of blogging and become successful in the online world. Thanks for stopping by!

Israel Olatunji
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PaulaSchmitz Premium
Excellent! I am curious: did you write this training or are you sharing it from a different source you found. If the latter is true, you need to give them credit. Like I did when I shared the list of themes. I said: I searched for WP themes and found this list.
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Israel17 Premium
Yes, I wrote this training fresh, unique and original out of great passion, Paula. No one is allowed to share content already published elsewhere at WA at all. It's against the posting rules in this community. All of my training resources are written original and plagiarism-free. Do not forget to optimize your content for search intent to ensure your blog goes viral in SERPs. Thanks for asking, my friend!

Israel Olatunji
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