7. Increase Voice Searchability

The voice search feature of Google is also gaining ground. Google provides the user with voice results. If your content was written ambiguously, how will Google read it out to the user?

Simple Tips to Make your Content Easy to Read:

• Remember less is more

Make sure your content is short, straight to the point, and informative.

• Keep the sentences shorter

Studies have shown that the average length of a sentence should be 14 words; sentences longer than that tend to discourage the audience.

• Formatting is important

Content that is heavily loaded with words will discourage the reader; try to include many paragraphs and spaces in your content. This will make it easier for the audience to go through.

• Write great headings and include subheadings

Try to categorize the content of your article; this will make it easier for your readers to read. This will improve their reading experience and still increase your ranking.

• Font style and style increases readability

Studies have shown that content with very small and complex themes are always very difficult for the audience to read. Try and use a font size of 12 and a good font style like Arial.

• Avoid using passive voice

When you use the passive voice in your content, it makes it sound very far away from the audience.

• Use different readability tools to check the readability score

You can check your readability with tools like:

• Readable.com
• Grammarly
• Yoast SEO
• WebFX Readability Tool
• Readability Analyzer

Conclusion

Optimizing your content so it can have good readability is not an easy task, but it is totally worth the stress. It is one of the indirect factors that search engines make use of. A good readability score can fetch you a better ranking.