Who is your customer?

Do you know?

Why is it important?

Knowing who your customer is will improve your income by allowing you to customize your website in the following areas:

1) Most obviously, PPC advertising. If you don't know who to target, your campaigns are unlikely to be successful. However, PPC advertising is a great way to determine who your customer is. We'll talk about that later.

2) Content marketing. You need to know who you are talking to, otherwise all that great content might be going to waste.

3) Product creation/sales. If you don't know who your customer is and what problems they are trying to solve, how can you provide them with a solution?

4) Copywriting. All of your customers have buttons that you should be pushing through emotional connections as part of your copywriting. You have to know who they are before you can figure out how they will behave.

5) Email marketing. Not all campaigns are created equally. Some of your marketing should go to subsets of your larger customer base. Do you know what those segments are and how to appeal to them? Say your customer base is made up of US football fans. You wouldn't send an email about a special on Green Bay Packers apparel to a bunch of Minnesota Vikings fans.



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norman t Premium Plus
Hi Mel, thanks for "the 5 components of the Customer Profile". Question: Where can I access all of this important information? I haven't read any info talking about where this can be found. Been looking high and low. Hope you can point me in the right direction, thanks
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onmyownterms Premium
You have to figure that out for yourself. You're not going to 'find' it anywhere. This is why personal knowledge of your niche is so important.
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onmyownterms Premium
Well, that might help a bit. LOL
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Ultimateless Premium
That is such a good way of breaking down who your customers are and where to target your marketing. Thanks, Mel. Will the real Mel please stand up?
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onmyownterms Premium
Well, this Mel doesn't have any children or a wife. ROFL
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MKearns Premium
BTW. Very good training!
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onmyownterms Premium
Thank you.
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MKearns Premium
Mel you have profiled fictitious Mel very well. Hopefully he will be well targeted for the business niche applicable to him.
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onmyownterms Premium
Thanks, he's the cantankerous sort and is difficult to sell to.
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VRudio Premium
Hi! Thank you for another informative post. This really helpful and it remind me that some of the things you mention, I didn't even realize we need to do it. Like copywriting, I thought in the sense of seller or owner, but never for the customer. I guess I need to adjust the way I'm thinking, especially now that I want to own an online marketing . Thank you again.
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onmyownterms Premium
You're welcome.
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Caroline67x Premium
Thanks for sharing
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onmyownterms Premium
You're welcome.
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