Incognito mode is great to get a better idea about our rankings than just doing a normal google search. But you should know that incognito mode does not give you the full picture.

When doing an incognito search, it will still be done in the country where you are. That means that it will show you results based on your location.

In my case, I am in Northern Europe, and when I check one of my key words it will show how a google search would look from this location. But this might be different than someone doing a search in South Europe, Africa, US, etc.

So to get a fuller picture and real idea about our rankings we need to use other tools as well. Especially if you like my are sitting in a non English-speaking country and doing a website mostly for English-speaking countries.

Next up I will tell you how to get a fuller picture