How is TikTok Changing Marketing?

This social media platform has become one of the most popular globally, and the number of users has doubled since it launched. The growth rate was 45 percent compared to just one year ago.

Its popularity has grown exponentially, and users will only continue to increase. For those who aren't aware of the power of TikTok, it's crucial to understand how it can help scale your business.

The first viral video on TikTok came from a soda brand called Poppi. The video received over 26 million views and increased sales. The company didn't even plan on using this platform for marketing, but they have doubled their efforts this year.

The company has partnered with influencers and various brands in Asia to promote its brand on the platform.

How different is TikTok Marketing?

If you've ever used TikTok, you've probably seen ads that look and feel like the real thing. The issue is that many of these ads don't. Most users don't want to see a sales pitch. Instead, they're looking for entertaining content that helps them learn about the latest trends. This is why you should try to be as original as possible with your marketing.

You can target people based on their interests and behavior. Using a customized audience on TikTok allows you to target the right demographics.

You can select people who have viewed a particular video or visited the site in the past 7-15 days. This will ensure that you're only targeting people who are engaged with your products or services.

Whether you choose a lookalike audience or a custom one, you can get the most out of your marketing with TikTok.

Once you have a content plan, you can start creating ads for TikTok. The first step is to create an ad account and wait for the approval. Approval may take a few days, and you'll receive an email letting you know when you've been approved.

Remember to use in-feed ads with the same rules as "normal" content. And while you're at it, ensure you analyze your results. You'll want to follow a content plan and keep an eye on your analytics to get the best results from your advertising.



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AbuchieK Premium
Hi Isreal17, How are doing, I'm impress with you, and so many things you're doing and teaching,
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Israel17 Premium
Thanks so much, Abuchie! Apologies for staying long to reply! This is not usual of me, rest assured. But I'm now back to the community in full. Thanks for commenting on my TikTok tutorial!

Israel Olatunji
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muslimah Premium
I'm yet to explore TikTok, and this will help a lot.
Thank you for the tutorial.
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Israel17 Premium
Good to know, Badmos! I bet, you will grow your brand's exposure by exploring TikTok in 2022.

Israel Olatunji
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Zoopie Premium
Thank you for sharing this.
I have Dona a little on TikTok but need to revisit this.
Stephen
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Israel17 Premium
Good to know, Stephen! TikTok was the most visited website in 2021, despite the existence of Google, Facebook, and the other giants of the web. Thanks for contributing!

Israel Olatunji
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Aussiemuso Premium Plus
Great advice Israel. I need to do more with Tik Tok, it's still so new to me.

Lily
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Israel17 Premium
Hey Lily, glad you found my TikTok tutorial helpful! TikTok is a must-use social media platform to skyrocket your business in 2022. Thanks again!

Israel Olatunji
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