How is TikTok Changing Marketing?
This social media platform has become one of the most popular globally, and the number of users has doubled since it launched. The growth rate was 45 percent compared to just one year ago.
Its popularity has grown exponentially, and users will only continue to increase. For those who aren't aware of the power of TikTok, it's crucial to understand how it can help scale your business.
The first viral video on TikTok came from a soda brand called Poppi. The video received over 26 million views and increased sales. The company didn't even plan on using this platform for marketing, but they have doubled their efforts this year.
The company has partnered with influencers and various brands in Asia to promote its brand on the platform.
- Videos Attract Attention
- How to Level Up Your Video Marketing on Facebook
- Video Downloader – TikTok Tools
How different is TikTok Marketing?
If you've ever used TikTok, you've probably seen ads that look and feel like the real thing. The issue is that many of these ads don't. Most users don't want to see a sales pitch. Instead, they're looking for entertaining content that helps them learn about the latest trends. This is why you should try to be as original as possible with your marketing.
You can target people based on their interests and behavior. Using a customized audience on TikTok allows you to target the right demographics.
You can select people who have viewed a particular video or visited the site in the past 7-15 days. This will ensure that you're only targeting people who are engaged with your products or services.
Whether you choose a lookalike audience or a custom one, you can get the most out of your marketing with TikTok.
Once you have a content plan, you can start creating ads for TikTok. The first step is to create an ad account and wait for the approval. Approval may take a few days, and you'll receive an email letting you know when you've been approved.
Remember to use in-feed ads with the same rules as "normal" content. And while you're at it, ensure you analyze your results. You'll want to follow a content plan and keep an eye on your analytics to get the best results from your advertising.
Lily