As marketers as we build our blogs, our attention is not just on engagement and making sales. We also lookout for a blog that ranks, attract backlinks and gain good authority. The secret to achieving this is creating evergreen content. It will surprise you that this is not centred on being trendy or creating lengthy content. What is evergreen content about

Search Engine Journal says evergreen content is content that never goes out of style. It is not news neither are they trendy topics. They are content created to address foundational issues. As such, they have high impact and a long lifespan.

A good example of evergreen content will be topics like “the importance of eating healthy”. They will continue to remain relevant. People will always search for how to eat healthily. In the make money online, topics like “what is search engine optimization”, will continue to remain green on the shelf.

But come to think of it, does an evergreen topic equates an evergreen content? No

Rather, an evergreen topic is topics that always captivate peoples interest, but evergreen content is a content that is focused on an evergreen topic and maintains a long lifespan.

Click the Next Page button as we take a look at the importance of evergreen content.