What is Branding About? How to Understand the Big Picture.
Taking This Branding Stuff to the Heart
What is branding in business? I'm going to tell you about it, so you better be taking this branding stuff to the heart. It the food in your stomach and fabric on your back, you can have faith in that. Like when our Jesus feed over 5000, even had enough left over for snacks.
You wanna hear it explained in a different way? OK.
Branding your business gives you the advantage when you're going head to head with your competition. Remember, you're a small business fighting in a high volume competitive market. You gotta use everything in your arsenal and that includes the full armor. That would be you name.
What you think them big companies are out there doing? I'm talking abort cooperation like Coke-a-Cola and Pepsi; Boring and NASA, Mcdonald's and even Jack-in-the-Box. They got their image spread every where, always branding new items and concepts.
Dress for Success
Believe me, when them big companies fall down, they're not just brushing themselves off and saying let those small businesses handle the petty stuff. No they are CAPITALIZING on every little thing, even the stuff most Entrepreneurs refuse to do like branding their business.
When starting off in a Internet business, or any kind of business for the sake of this conversation, branding can make a difference between how big of a piece of the pie you will get.
I've said it before in some of my other writings, I'll find it and link to it later, but anyways, major companies have big bank account and deep pockets. They don't have to make as many trips to the bank to withdraw their money like a small business do on a regular basis. Nope, they make them regularly to deposit their money.
To big corporations, branding their business is like Dress for Success Day. They know they're getting paid. You gotta position yourself and your business just like they do. They got us eating out of their hands. We gotta go to them for everything we need, the only thing they get from us is our money. We willingly hand it all over.
So you gotta start branding yourself and your business right at the starting gate. I'm going to show you how we can position ourselves so we can all network together and get in on some of the wealth. The secret is they want to give it to us, we just gota work for it like they did.
Let's move to the final step after we play a little game called Name The Brand.
Name The Brand
- You must input your answer in the comment box provided below.
- You MAY NOT move to the next step until you have input your answers.
- You must answer even if the last person got the correct answer.
- Name all the brands in the four images you see below.
- Two brands are mine, which two are they? You must answer
Up Next: What is Branding Positioning? Before proceeding to the next step, YOU MUST write in the name of the brands you see in the images above and name my two brands.