What is Branding About? How to Understand the Big Picture.
Branding: Stepping Back in Time
Most you folks have heard of the term branded meaning as branding of livestock or some kind of cattle, in order to be able to identify ownership. Like they done did back in them cowboys and Indian days. You know what I'm talking about, "The Wild Wild West." Keep up with me now, you hear? You wanna know what is branding about right? You are here to learn how to understand the big picture ain't ya? Well a long time ago...
A Long, Long, Long Time Ago
To be honest with you, we gotta go much further back in time to get the full understand of what branding is all about. We're going back to the ancient Romans and Egyptians days, back to when that bible character moses was setting free the slaves and splitting The Red Sea.
You better believe in this, branding was a serious issue back then. They were marking their livestock with all kind of symbols, poking them with hot rods, scaring them to keep their eyes on their territory, ruthless folks I tell ya.
Go head, take a peek at what they say about branding at Wikipedia, I'll be waiting right here for ya. I'ma lay it on ya old school style when you come back, we'll talk about how branding crept into our modern day world and found its way into our businesses. The nevers of some things, right?
Most people, sometimes in their lives, stumble across truth. Most jump up, brush themselves off, and hurry on about their business as if nothing happened. -Winston Churchill
Welcome back, I see you didn't get lost up in Wikipedia, I was afraid to send your butt over there. Sometimes I get it mixed up with that hell hole Wikileaks. That place will have you running out of there leaking your information all over yourself. That their brand you know, messing up your personal brand.
Thats right, branding is more that just a name, it's a set of marketing communication methods, that help distinguish a company from its competitors. It creates a lasting impression in the mind of customers. I know you read that over in Wikipedia, it worth mentioning twice.
Branding crawled its way into our businesses by way of trademarks. That's just my fancy way of saying branding is your company's logo, it name, and your business identity. You get it now, right? Let's move on to the next step.
Up Next: What is Branding in Business?